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Unlocking Vogue's Vision: Editorial Leadership and the Art of Celebrity Hair

  • Nishadil
  • September 05, 2025
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  • 2 minutes read
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Unlocking Vogue's Vision: Editorial Leadership and the Art of Celebrity Hair

Step into the captivating world of Vogue with the latest episode of 'The Run-Through with Vogue' podcast, offering an exclusive peek behind the curtain of the fashion empire. This must-listen installment features two remarkable guests, each shedding light on a different, yet equally vital, facet of the industry: Chloe Schama, Vogue's Head of Editorial Content, and the visionary hairstylist Evanie Frausto.

First up, we're joined by Chloe Schama, a woman whose career trajectory at Vogue is nothing short of inspiring.

Schama recounts her incredible journey from an eager assistant to her current pivotal role, where she masterminds the editorial direction across all of Vogue's platforms. She offers a rare glimpse into the complex, exhilarating process of shaping Vogue's voice, navigating the ever-evolving digital landscape while honouring the brand's iconic print heritage.

Listeners will gain a deep understanding of the strategic thinking and collaborative spirit required to maintain Vogue's position at the pinnacle of fashion media. Chloe also touches upon the monumental preparations for the Met Gala, hinting at the meticulous planning and creative energy that goes into fashion's biggest night.

Following this insightful conversation, the mic turns to Evanie Frausto, a celebrity hairstylist whose work graces red carpets, magazine covers, and the heads of some of the world's most recognizable stars, including Bella Hadid, Kendall Jenner, and Doja Cat.

Frausto, known for his signature mantra 'hair is full of secrets,' delves into his creative philosophy and the path that led him to become one of the industry's most sought-after talents. He shares fascinating anecdotes from his career, discussing the art of crafting iconic looks and adapting trends to suit individual personalities.

From the enduring appeal of the wet look to the embrace of natural textures and the strategic use of hair accessories, Evanie unpacks the current landscape of hair fashion. He also offers invaluable tips and insights, proving that behind every stunning hairstyle lies a blend of artistry, technique, and a sprinkle of those 'secrets' he so famously champions.

This episode is an essential listen for anyone passionate about fashion, beauty, and the intricate workings of the creative industries.

It beautifully encapsulates the blend of strategic leadership and artistic flair that defines Vogue, offering inspiration and insider knowledge in equal measure.

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