Unlocking European Adventures: Agoda and Premier Inn Forge Alliance to Welcome Asian Travelers

Agoda, a global leader in digital travel, and Premier Inn, the UK's largest hotel brand and part of Whitbread, have announced a strategic partnership set to revolutionize how Asian travelers explore the United Kingdom and Europe. This collaboration is poised to significantly enhance accessibility for millions of travelers from key Asian markets, offering them seamless access to Premier Inn's extensive network of quality, value-driven hotels.

The agreement comes at a pivotal moment, with outbound travel from Asia experiencing a robust resurgence.

Data reveals a growing appetite among Asian travelers, particularly from China, South Korea, Japan, Singapore, Malaysia, and India, for destinations across the UK and Continental Europe. Agoda's unparalleled reach and deep understanding of the Asian market make it the ideal partner to connect these eager explorers with Premier Inn's reliable and comfortable accommodation.

Through this partnership, Agoda users will gain direct access to Premier Inn's impressive portfolio of over 800 hotels, encompassing more than 84,000 rooms.

From bustling city centers to serene countryside locations, Premier Inn is renowned for its consistent standards of comfort, friendly service, and exceptional value for money – a formula that has made it a favorite among families and business travelers alike. The integration will also feature Premier Inn's innovative sub-brands, hub by Premier Inn, offering compact, tech-savvy rooms, and ZIP by Premier Inn, providing super budget-friendly options.

Enric Casals, Associate Vice President of Agoda, expressed his enthusiasm for the collaboration, stating, "Premier Inn is synonymous with quality and value across the UK and beyond.

This partnership is a game-changer for Agoda, broadening our accommodation choices and solidifying our commitment to serving the evolving needs of our Asian customer base. We are incredibly excited to bring Premier Inn's offerings to a wider audience, helping more travelers discover the charm and history of the UK and Europe."

Echoing this sentiment, Simon Ewins, Managing Director of Premier Inn, commented, "Joining forces with Agoda is a strategic move that aligns perfectly with our ambition to welcome more international guests.

Agoda’s strong presence and expertise in Asia will unlock significant opportunities, allowing us to showcase Premier Inn's unique blend of affordability, comfort, and prime locations to a vast and growing market. We look forward to providing a warm welcome and a great night's sleep to countless new guests from Asia."

This alliance represents more than just a booking agreement; it’s a strategic alignment aimed at breaking down barriers for international travel.

By combining Agoda's technological prowess and market penetration with Premier Inn's trusted brand and extensive physical presence, both companies are setting a new standard for convenient and accessible travel experiences across the UK and Europe. Asian travelers can now anticipate an even smoother journey, with guaranteed quality and comfort awaiting them at every Premier Inn destination booked through Agoda.