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Tragedy Strikes: ASOS Co-founder Quentin Griffiths Dies in Mysterious Pattaya Fall

  • Nishadil
  • February 21, 2026
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Tragedy Strikes: ASOS Co-founder Quentin Griffiths Dies in Mysterious Pattaya Fall

ASOS Co-founder Quentin Griffiths Found Dead After Tragic Fall in Thailand

The fashion world is mourning the sudden loss of Quentin Griffiths, co-founder of retail giant ASOS, who was found dead after a fall from a 17th-floor hotel room in Pattaya, Thailand.

It’s truly a somber moment for the global fashion community, as news breaks of the tragic passing of Quentin Griffiths, one of the visionary minds behind the online retail behemoth ASOS. His lifeless body was discovered in Pattaya, Thailand, following what authorities describe as a fatal fall from a 17th-floor hotel room.

The incident unfolded around 1:30 PM local time on Sunday at the upscale Pattaya Marriott Resort & Spa. Imagine the shock and confusion when the discovery was made – a prominent figure, just 53 years old, meeting such an untimely end. Thai police were quickly on the scene, launching an immediate investigation into the circumstances surrounding his death.

Initial reports from the investigation suggest a lack of any tell-tale signs of struggle or foul play within his room. This has led officers to consider the possibility of either an accidental fall or, heartbreakingly, suicide. However, the absence of a suicide note complicates matters, leaving much open to speculation. Griffiths, it’s understood, had checked into the hotel by himself, adding another layer to the mystery.

For those who remember the early days of online fashion, Quentin Griffiths was a name synonymous with innovation. Back in 1999, he co-founded ASOS – standing for 'As Seen On Screen' – alongside Nick Robertson. They set out to create a platform where consumers could buy clothes and accessories they’d spotted on celebrities, and boy, did they succeed! ASOS rapidly grew from a clever concept into a multi-billion-pound empire, fundamentally changing how many of us shop for fashion.

Griffiths eventually stepped away from ASOS in 2012, but his legacy as a pioneer in e-commerce fashion was firmly cemented. His contribution helped shape the digital retail landscape we know today, making fashion more accessible to millions worldwide. His passing is not just a loss for his loved ones, but for an industry he helped revolutionize.

As the investigation continues, the fashion world pauses, reflecting on the life and impact of a man who dared to dream big in the nascent days of online shopping. A tragic end to a remarkable journey, indeed.

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