The Best New Beauty Products of 2024

When it comes to goals for the year, some people like to focus on physical fitness, while others set professional goals. Us? We like to keep our intentions beauty related. At the top of our list are things like "uncover as many new brands as possible" and "try a new trend," and to help us get there, we're eyeing the new beauty products launching in 2024.

The year may just be starting, but 2024 already has a lot to offer as far as new innovations go. Whether that means mastering a , revamping your with all new products, or making the switch to a once and for all, the possibilities are endless — as long as you have the right tools at your disposal. The collection of new beauty innovations this year is a healthy mix of hair, makeup, skin care, and body care products.

Looking to give the a try? Check out the many new to come. Want to see if the everyone keeps talking about works for you? You'll want to stock up on shine enhancing and and conditioners to get the look. Still, the onslaught of new brands hitting the market can be a bit overwhelming, so to make finding your next product a smidge easier, we've asked editors to share the ones worth buying in 2024.

Each month, we'll be updating this guide to the year's best hair, makeup, skin care, and fragrance launches, so make sure to bookmark this tab for future use. You can also browse through our favorite new beauty products of the month, below: Now, without further ado, keep scrolling for the best new beauty products of 2024, according to our editors.

($329) "GHD's original multi styler is an editor favorite (and a staple in my hairstyling routine), but the tool just got a major upgrade. The new Chronos Styler 1" Flat Iron features the same one inch, rounded ceramic floating plates that you know and love, but the technology is even better.

It's faster and delivers even shinier, long lasting results." — Jessica Harrington, senior beauty editor ($13) "NYX 's Duck Plump lipglosses are absolutely stunning. They are a higher pigment gloss so you can wear them in place of a more traditional lipstick if you'd like, but I've been using them to add a hint more of color to a lip combination when I want it to veer more peach, pink, or neutral, and then topping the entire lip combination with a clear gloss.

They do have a pretty strong tingle that lasts for a few minutes but for these colors, I don't mind at all." — Ariel Baker, assistant beauty editor ($16) "As someone who religiously wears SPF on my face and never goes outside for long periods without a hat, the Pacifica Beauty Sunny Glow Bronzing Drops are a must.

Mixing it with my moisturizer gives my face an even, healthy glow without looking orange or sparkly. The look it gives you is completely customizable, depending on how many drops you add." — JH ($15) "Healthy hair is the goal for 2024, and the Nexxus Intense Bonding Treatment makes it easy to achieve.

It's formulated with the brand's bond building technology, which contains five amino acids and keratin protein, to repair hair from the inside out, making it look and feel better than ever. You simply apply it on damp hair, let it sit for three minutes, and style as usual." — JH ($6) "I am extremely particular about my hand lotions because I don't like the feeling of greasy hands.

The Vaseline Radiant XDeep Nourishment Hand Butter is not only deeply nourishing, but the most important part is that it doesn't leave any residue behind. I've been carrying this in every purse it can fit in over the last few weeks because I refuse to be without it." — AB ($14) "The SheaMoisture Bond Repair Leave In Conditioner, formulated with the brand's new four step bond repair system, contains deeply hydrating amla oil, shea butter, and a blend of amino acids.

It nourishes, protects against breakage, and repairs existing damage in curly and coily hair types." — JH.