Shark Tank India Returns for Season 6 with a Parrot‑Powered #DontBeATota Campaign on SonyLIV

It’s finally here – the sixth chapter of “Shark Tank India” is set to roll out on SonyLIV, and the producers have decided to kick things off with a little feathers and a lot of attitude.

The show’s new promotional push, tagged #DontBeATota, rolls out a bright‑green parrot named Tota who squawks a string of startup lingo without a clue about what any of it actually means. The point? Anyone can memorize buzzwords like “valuation” or “EBITDA,” but only founders who truly understand their business can turn those terms into growth.

“If repeating startup buzzwords was enough to build a business, we’d all be investing in parrots,” says Aman Gupta – the boAt co‑founder who sits on the Shark panel – with a chuckle. “What we really want are people who can solve problems, live their numbers and keep grinding day after day.”

This season’s call‑out is less about looking the part and more about walking the walk. SonyLIV is now accepting applications from entrepreneurs who can demonstrate genuine conviction, a clear grasp of their product or service, and the resilience to keep pushing even when the market gets tough.

Behind the scenes, the quirky campaign was dreamt up by The Script Room, a creative shop that loves mixing humor with a hard lesson. Their aim is simple: make sure the next wave of Shark Tank hopefuls remember that a polished pitch means little without substance.

So, if you’ve ever felt the pressure to sound like a “real” entrepreneur just because you can toss around a few acronyms, this is your moment to prove otherwise. Grab your notebook, sharpen your numbers, and maybe keep an eye on Tota – he’s watching, and he’ll let you know if you’re just a pretty‑talking bird.