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Roscoe's Reign: How Lewis Hamilton's Bulldog Became a Million-Follower Superstar

  • Nishadil
  • September 27, 2025
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  • 2 minutes read
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Roscoe's Reign: How Lewis Hamilton's Bulldog Became a Million-Follower Superstar

In the high-octane world of Formula 1, where speed, precision, and relentless competition dominate, one unlikely star has emerged to capture hearts far beyond the racetrack: Roscoe, the beloved bulldog of seven-time world champion Lewis Hamilton. Roscoe isn't just a pet; he's a global phenomenon, a bona fide social media influencer, and a thriving vegan model with an astonishing following that now exceeds one million on Instagram alone.

Roscoe's journey to stardom began simply enough, as Lewis Hamilton's cherished companion.

However, his undeniable charm, expressive face, and Hamilton's frequent posts featuring him quickly propelled him into the public eye. Fans weren't just captivated by Hamilton's racing prowess; they fell head over heels for his four-legged friend, whose presence offered a delightful, heartwarming contrast to the intense pressures of professional sport.

What truly sets Roscoe apart in the pantheon of celebrity pets is his unique lifestyle and professional endeavors.

As a dedicated vegan, Roscoe's diet reflects his owner's ethical stance, a detail that resonates deeply with his diverse fanbase. But his veganism isn't his only claim to fame; Roscoe has also carved out a successful career as a model. Yes, you read that right – Roscoe is a professional model, earning substantial fees for his appearances.

Hamilton has openly spoken about Roscoe's modeling contracts, revealing that his pampered pooch can command up to $700 a day for photo shoots, a testament to his undeniable appeal and photogenic qualities.

Roscoe's presence at F1 events has become almost as anticipated as Hamilton's own. He's often seen lounging in the paddock, traveling in private jets, and enjoying the kind of luxurious life most humans can only dream of.

These glimpses into his opulent existence, shared frequently by Hamilton, reinforce his status as a pampered celebrity. His Instagram account, managed by Hamilton's team, offers a curated look into his daily adventures, from sleepy mornings to playful moments, all underscored by a deep affection for his human.

The bond between Lewis and Roscoe is palpable and deeply moving.

Hamilton frequently credits Roscoe with bringing immense joy and stability to his life, especially amidst the grueling demands of his career. Roscoe isn't just a dog; he's family, a source of unconditional love and comfort that grounds the racing superstar. Their relationship highlights the profound impact pets can have, offering a sense of normalcy and unwavering companionship in even the most extraordinary lives.

With a following surpassing the million mark, Roscoe stands as a testament to the power of personality, even in the animal kingdom.

He's more than just Lewis Hamilton's dog; he's an icon, a vegan ambassador, and a beloved figure who continues to delight and inspire his legion of fans across the globe, proving that in the age of social media, even a bulldog can achieve superstar status.

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