PM Modi Ignites 'Pride of Local' Campaign in Arunachal, Unveiling Massive Development Projects

In a momentous visit brimming with promise and progress, Prime Minister Narendra Modi arrived in Itanagar, Arunachal Pradesh, igniting a wave of enthusiasm and setting the stage for transformative development across the North Eastern region. The Prime Minister's visit was not just a routine engagement; it was a powerful declaration of commitment to the region's prosperity, marked by the launch of two pivotal initiatives: the 'Viksit Bharat Viksit North East' program and the inspiring 'Pride of Local' campaign.

The 'Viksit Bharat Viksit North East' program, a cornerstone of the Prime Minister's vision, underscores the government's unwavering focus on bringing equitable and rapid development to every corner of India.

During his address, PM Modi unveiled and laid the foundation stone for an staggering array of development projects, collectively valued at over Rs 55,600 crore. These ambitious undertakings span critical sectors, promising a new era of connectivity, well-being, and economic vitality for the region. From robust road networks and advanced railway infrastructure to modern healthcare facilities, enhanced power generation, improved water supply, cutting-edge educational institutions, and thriving industrial corridors – these projects are designed to uplift the lives of millions.

A highlight of the Prime Minister’s visit was the enthusiastic launch of the 'Pride of Local' campaign.

This initiative is a clarion call to action, urging every citizen to embrace and promote local products and industries. Emphasizing the immense potential of indigenous craftsmanship, agricultural produce, and services, PM Modi championed the idea that supporting local not only boosts regional economies but also strengthens the nation's self-reliance.

He highlighted how the campaign would empower local artisans, farmers, and entrepreneurs, fostering a sense of pride in their unique heritage and skills. The goal is clear: to transform local potential into global recognition, creating a vibrant ecosystem of innovation and sustainable growth.

During his address, the Prime Minister reiterated his government's dedication to the North East's development, emphasizing that it is not merely a geographical frontier but a strategic gateway to a prosperous future.

He spoke of the significant strides made in improving connectivity, ensuring that remote areas are brought into the mainstream, facilitating trade, and enhancing tourism. The projects launched today are a testament to this commitment, aiming to bridge infrastructural gaps and provide essential services that were once distant dreams for many communities.

The atmosphere in Itanagar was charged with optimism as the people of Arunachal Pradesh and the wider North East embraced these new initiatives.

The 'Pride of Local' campaign, in particular, resonated deeply, promising a renewed focus on cultural heritage and economic empowerment from within. With these monumental projects and campaigns, Prime Minister Modi has not only laid the groundwork for a 'Viksit North East' but has also inspired a powerful movement towards collective progress and national pride.