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Philips Ambilight TVs Embrace Roku OS: A New Era of Immersive Entertainment

  • Nishadil
  • October 03, 2025
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  • 2 minutes read
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Philips Ambilight TVs Embrace Roku OS: A New Era of Immersive Entertainment

Prepare for a revolution in home entertainment! Philips, renowned for its innovative Ambilight technology, is set to redefine the viewing experience by integrating the popular Roku OS into its latest range of televisions. This groundbreaking move, spearheaded by TPV USA, the North American license holder for Philips TV, promises to merge stunning visual immersion with seamless smart TV functionality.

For years, Philips Ambilight TVs have captivated audiences with their unique ability to project the on-screen colors onto the wall behind the television, creating an expansive, dynamic glow that extends the picture beyond its frame.

This isn't just a gimmick; it's a meticulously engineered feature designed to reduce eye strain, enhance perceived contrast, and pull viewers deeper into the action, making movies, games, and shows feel more vibrant and lifelike than ever before.

Now, imagine this unparalleled visual spectacle powered by the simplicity and vast content library of Roku OS.

Set to launch with the 2025 lineup, this partnership brings one of the most beloved and intuitive smart TV platforms directly to Philips' immersive displays. Roku OS offers a user-friendly interface, quick access to thousands of streaming channels, and powerful search capabilities, ensuring that your favorite entertainment is always just a few clicks away.

This strategic integration means consumers will no longer have to choose between cutting-edge visual technology and a robust, easy-to-use smart TV platform.

Philips Ambilight TVs will offer the best of both worlds: the stunning, eye-catching ambiance of Ambilight combined with Roku's seamless streaming experience. It's a perfect synergy designed to elevate every moment of your screen time, from cinematic blockbusters to casual browsing.

While the focus is on the exciting 2025 TV lineup, Philips is also enhancing its audio offerings.

For 2024, they're introducing an intriguing new soundbar that promises to complement the rich visual experience with equally impressive audio fidelity. This holistic approach ensures that every aspect of your home theater system works in harmony to deliver a truly captivating and immersive experience.

The North American market is poised for a significant upgrade in home entertainment.

This collaboration between Philips Ambilight and Roku OS isn't just about new televisions; it's about setting a new standard for immersive, intelligent, and user-friendly viewing. Get ready to experience your favorite content in a whole new light – literally.

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