Paramount's Bold Move: Jay Askinasi Takes the Helm as Chief Revenue Officer

Paramount Global is making a significant power play in the dynamic world of entertainment, announcing the appointment of industry veteran Jay Askinasi as its new Chief Revenue Officer for the entertainment division. This pivotal role positions Askinasi at the forefront of Paramount’s efforts to supercharge its global advertising sales, forge strategic partnerships, and refine content monetization strategies across its vast and diverse portfolio.

Askinasi will report directly to John Halley, the President of Paramount Advertising, forming a formidable leadership duo poised to navigate the complex and rapidly evolving media landscape.

His remit is expansive, encompassing the optimization of revenue streams from Paramount’s premium content and products across every conceivable platform, from linear television to cutting-edge streaming services.

This appointment is not just another executive shuffle; it’s a strategic declaration.

In an era where media companies are intensely focused on maximizing every impression and engagement, Askinasi's deep expertise and proven track record make him an invaluable asset. He is tasked with orchestrating a unified and globally optimized approach to revenue generation, ensuring that Paramount's expansive library and innovative offerings yield their full financial potential.

Before stepping into this elevated role, Askinasi served as the Executive Vice President and head of ad sales for Paramount's international streaming division, where he played a crucial role in expanding the company's digital footprint and revenue abroad.

His journey with the company, dating back to his time at ViacomCBS (now Paramount Global) and even earlier leadership positions at Scripps Networks Interactive, underscores a career dedicated to driving advertising and content sales growth.

His extensive background positions him perfectly to tackle the challenges and opportunities presented by a converged media ecosystem.

Askinasi understands the nuances of both traditional and digital advertising, and his strategic vision will be critical in developing innovative revenue models that resonate with advertisers and consumers alike. This move by Paramount Global signals a clear commitment to aggressive growth and sustained profitability, with Askinasi leading the charge to unlock new revenue frontiers and solidify the company’s competitive edge in the global entertainment arena.