Naturium Moves Into Sephora Mexico and Canada, Boosting Its North American Reach

LOS ANGELES – On September 9, Naturium, the fast‑growing skin‑care line owned by e.l.f. Beauty (NYSE: ELF), announced a big step forward: the brand is now available in Sephora stores throughout Canada and, for the first time, exclusively in Sephora Mexico – both online and in‑store.

Since its debut in 2019, Naturium has built a loyal, community‑driven following by promising one thing – skin‑care that actually works and is easy to fit into a daily routine. The expansion into two new markets is the latest chapter in that story, taking the brand’s “skin love for everyone” mantra to a broader North‑American audience.

“Seeing Naturium reach new markets is incredibly meaningful,” said Suzanne Pengelly, President of Naturium. “We’ve built this line around products people genuinely love, and we’re excited to put them in the hands of even more consumers.”

Sephora’s leadership echoed that enthusiasm. Mauricio Padilla, CEO of Sephora Mexico, noted, “Naturium combines innovation, clinical efficacy and an accessible approach to skin‑care. We’re confident it will resonate strongly with our clients, and we’re proud to be its exclusive retail home in Mexico.”

Shoppers in Canada and Mexico will now be able to pick up a curated selection of Naturium’s best‑selling formulas, including:

• Glow Getter Multi‑Oil Hydrating Body Wash – a vanilla‑coconut cleanser that leaves skin with a subtle, luminous sheen.
• Glow Getter Multi‑Oil Body Butter – a fast‑absorbing, 81% multi‑oil blend that helps skin feel firmer and more replenished.
• Multi‑Peptide Moisturizer – a clinically‑proven cream that improves wrinkles and hydration in 100 % of users and boosts firmness in 97 %.
• Vitamin C Complex Serum – a gold‑stabilized vitamin C serum formulated in a biocompatible pH that suits every skin type.

To celebrate the Canadian launch, Naturium is rolling out a brand‑wide campaign that showcases real Canadian fans and creators who have championed the line for years. The brand will also host an experiential pop‑up on September 12 at The Well in Toronto, where visitors can test the products, meet the community and snag limited‑edition goodies.

With the addition of Mexico and Canada, Naturium now has a footprint in six global regions, reinforcing its mission to deliver “affordable luxury” skin‑care that works, no matter where you live.