Lotte Hotels & Resorts Unveils Exclusive Travel Pass with Limited‑Edition Korean Heritage Transit Cards

Seoul, 14 September 2026 – Lotte Hotels & Resorts, the biggest hotel group in South Korea, has just added a splash of culture to its loyalty programme. The brand announced the new LOTTE HOTEL REWARDS Exclusive Travel Pass, a short‑term package aimed at overseas visitors who want a taste of Korean tradition while they explore the country.

What makes the pass special? It bundles a single night’s accommodation at any of ten Lotte properties – from the sleek Grand Lotte Seoul to the beach‑side L7 in Haeundae – with two limited‑edition T‑money transit cards. The cards aren’t just functional; they’re tiny works of art. Designers drew on jagae, the iridescent mother‑of‑pearl inlay you’ll find on classic lacquerware, and on sipjangsaeng, the ten symbols of longevity such as the crane, deer, pine and tortoise. Even the iconic Lotte World Tower makes an appearance, turning a mundane subway ticket into a keepsake.

Each card comes pre‑loaded with KRW 3,000 (about US $2) so guests can hop on a subway, flag down a bus, or even grab a coffee at a convenience store the moment they step off the plane. It’s a tiny budget, but it feels like a thoughtful welcome gift.

Beyond the cards, the pass unlocks a handful of perks across Lotte’s ecosystem: complimentary bakery treats and lounge access at the hotels, a membership upgrade with shopping benefits at Lotte Duty Free, discounted entry to Lotte World amusement park, and special offers at Lotte Mart stores nationwide. All of this is bundled at no extra cost beyond the room rate, and membership in the LOTTE HOTEL REWARDS programme is free.

Booking is straightforward – head to the official website or the mobile app, look under “Special Offers,” and reserve a stay through 29 December 2026 for travel up to 31 December 2026. The pass is only open to international members, a move that underscores Lotte’s ambition to turn first‑time visitors into repeat guests.

In short, the Exclusive Travel Pass is a clever mix of hospitality, culture and convenience. It gives tourists a practical tool for getting around while letting them take home a piece of Korean artistry – a reminder that sometimes the smallest objects can hold the biggest memories.