Kowloon's Bold New Chapter: A Landmark Transformation Unveiled for Saugus Icon

For decades, the majestic, pagoda-like silhouette of Kowloon Restaurant has stood as a beacon of exotic dining and vibrant entertainment on Route 1 North in Saugus, Massachusetts. A true institution, its towering sign and unique Polynesian-themed ambiance have welcomed generations of diners, becoming synonymous with celebratory meals, unforgettable nights out, and a cherished slice of local history.

Now, after seventy-four years of operation, this beloved landmark is poised for its most ambitious transformation yet, as the third-generation Wong family unveils comprehensive plans to reimagine the sprawling property, promising a dynamic new chapter for the iconic destination.

The vision, spearheaded by brothers Bobby, Stanley, and Andrew Wong, aims to honor Kowloon’s rich legacy while propelling it into a modern era.

Far more than just a restaurant renovation, the proposed redevelopment will create a vibrant mixed-use village designed to attract new residents and visitors alike. At the heart of this grand plan will be a brand-new, state-of-the-art Kowloon restaurant – a contemporary iteration of the beloved original, scaled down to a more intimate yet still substantial size, comparable to popular chain eateries like The Cheesecake Factory.

This new culinary anchor promises to deliver the same unique flavors and festive spirit in a refreshed setting.

Beyond the reimagined restaurant, the Wong family’s master plan includes a significant residential component: two impressive apartment buildings, each housing approximately 240 units, bringing a total of 480 modern residences to the Saugus landscape.

Complementing these living spaces will be a new 10,000-square-foot retail building, offering convenient shopping and services. For travelers and staycationers, a boutique hotel with around 100 rooms is also part of the blueprint, designed to provide comfortable accommodations for those visiting the area or enjoying the new amenities.

Perhaps one of the most exciting and nostalgic elements of the proposal is the re-envisioned drive-in movie theater.

Paying homage to the classic American pastime, this modern take on the drive-in promises a unique entertainment experience, blending cinematic magic with the comfort and privacy of one's own vehicle. This addition underscores the Wong family's commitment to creating a true destination – a place where people can live, shop, dine, stay, and be entertained, all within a cohesive and engaging environment.

While the prospect of such a significant overhaul might evoke a mix of excitement and apprehension for long-time patrons, the Wong family is keen to ensure a smooth transition.

The current, expansive Kowloon Restaurant will remain fully operational throughout the first phase of construction, which is slated to begin in 2025 with the groundbreaking for the apartment buildings. This phased approach allows the community to continue enjoying their favorite dishes and entertainment while witnessing the future take shape around them.

The transformation of Kowloon is more than just a real estate project; it's a testament to the enduring entrepreneurial spirit of the Wong family and their dedication to the Saugus community.

By carefully balancing cherished traditions with innovative urban planning, they are not just building new structures, but forging a new legacy – one that promises to keep the spirit of Kowloon alive and thriving for generations to come, ensuring this iconic Route 1 landmark continues to be a vibrant hub for the North Shore.