Kerala's Green Revolution: A Bold Leap Towards Sustainable, Plastic-Free Tourism

Kerala, the 'God's Own Country', is embarking on an ambitious and transformative journey to redefine its tourism landscape. With the launch of the 'Green and Clean Tourism' project, the state is making a resounding commitment to environmental sustainability, aiming to eliminate plastic waste and champion eco-friendly travel experiences across its breathtaking destinations.

This pioneering initiative, spearheaded by the state's Tourism Department, is not a solitary effort but a powerful collaboration.

It brings together the formidable forces of the Haritha Keralam Mission, the Suchitwa Mission, and the Local Self Government Department, creating a robust framework for a truly green transformation. The core vision is clear: to establish Kerala as the nation's foremost destination for 'Green and Clean Tourism', drawing travellers who are conscious of their environmental footprint and eager to experience responsible travel.

At the heart of this project is a resolute stand against plastic pollution.

The initiative will strictly enforce a ban on single-use plastics across all tourist hotspots, ensuring that the pristine beaches, serene backwaters, and lush Western Ghats remain unblemished. Tourists and locals alike will be encouraged to adopt sustainable alternatives, such as reusable steel or glass bottles for water and eco-friendly cloth bags for shopping, minimizing waste generation at every turn.

A critical component of the 'Green and Clean Tourism' project is the introduction of the 'Green Check' certification.

This program will meticulously evaluate hotels, resorts, and other tourism establishments on their adherence to stringent green protocols. Criteria will include comprehensive waste management systems, energy conservation efforts, and, most importantly, a commitment to being entirely plastic-free. Only those who meet these rigorous standards will earn the coveted 'Green Check', signalling their dedication to sustainable practices to environmentally conscious travellers.

Furthermore, the initiative plans to develop 'Green Street' projects in popular tourist destinations.

These designated areas will be transformed into exemplary models of cleanliness and environmental responsibility, offering visitors an aesthetically pleasing, plastic-free environment to explore and enjoy. These 'Green Streets' will not only enhance the visitor experience but also serve as living examples of sustainable urban management.

Tourism Minister P.A.

Mohamed Riyas has emphasized that the success of this monumental undertaking hinges on the active participation of local communities. The project champions the principles of responsible tourism, integrating local residents into the sustainability efforts and ensuring that the economic benefits of tourism are shared equitably while preserving the local culture and environment.

By fostering a sense of collective ownership, Kerala aims to create a tourism model that is not only ecologically sound but also socially responsible.

Kerala's 'Green and Clean Tourism' project is more than just an environmental campaign; it's a profound commitment to the future of travel. It promises an authentic, enriching experience for visitors while safeguarding the natural beauty and ecological integrity that make Kerala truly 'God's Own Country'.

This bold move sets a new benchmark for sustainable tourism, inspiring destinations worldwide to embrace a greener path.