Jalisco Ignites: Global Spirits Elite Descends for Historic Competition

Get ready for a monumental celebration of spirits! Jalisco, Mexico, the undisputed heartland of tequila, is set to make history as it welcomes the prestigious Concours Mondial de Bruxelles (CMB) Spirits Selection from September 3rd to 5th, 2025. This isn't just another event; it's a groundbreaking moment, marking the first time this revered global competition has ever graced Latin American soil, promising to cast a dazzling spotlight on the region's rich and diverse distilling traditions.

Imagine the scene: over 100 of the world's most discerning palates – international judges, critics, and experts – will converge in Jalisco.

Their mission? To meticulously evaluate more than 2,000 spirits hailing from over 60 different countries. While the competition embraces the full spectrum of global distillates, there's an undeniable buzz that Jalisco's iconic contributions, particularly tequila and mezcal, will take center stage, showcasing their unparalleled quality and cultural significance to a global audience.

The decision to bring the Concours Mondial de Bruxelles to Jalisco is no accident.

It's a powerful acknowledgment of Mexico's deep-rooted distilling heritage, its vibrant innovation, and, specifically, Jalisco's towering reputation as a world leader in spirits production. The region churns out an astonishing 500 million liters of tequila annually, with a staggering 98% destined for international markets.

This industry is a colossal engine of economic growth, supporting over 1,200 brands, 180 producers, and providing livelihoods for 1.2 million people.

This historic collaboration is the fruit of tireless efforts by the Government of Jalisco, led by Governor Enrique Alfaro Ramírez, in partnership with the esteemed Tequila Regulatory Council (CRT) and, of course, the organizers of the Concours Mondial de Bruxelles.

Governor Alfaro Ramírez expressed immense pride, stating that hosting the event reaffirms Jalisco's global leadership and offers an invaluable platform to showcase the state's cultural richness and the excellence of its spirits.

Baudouin Havaux, Chairman of the Concours Mondial de Bruxelles, echoed this sentiment, emphasizing Jalisco's perfect suitability as a host.

He highlighted the state's incredible history, its commitment to quality, and its dynamic spirits industry as key factors in their choice. Meanwhile, Juan Francisco Torres Landa, President of the CRT, articulated the profound honor and unparalleled opportunity this represents for the tequila sector, promising to elevate its international standing even further.

Beyond the medals and accolades, the arrival of the CMB Spirits Selection in Jalisco carries significant economic and cultural weight.

Agustín Fuentes Ortíz, General Coordinator of Economic Growth and Strategic Development of Jalisco, pointed out that this event will not only attract considerable international attention and tourism but also foster invaluable exchanges of knowledge and best practices within the global spirits community.

It’s an investment in the future, designed to boost local economies, invigorate the tourism sector, and solidify Jalisco's identity as a premier destination for spirits enthusiasts and professionals alike.

The Concours Mondial de Bruxelles, founded in 1994, has long been synonymous with rigorous, impartial judging and a steadfast commitment to identifying and celebrating the world's finest alcoholic beverages.

Its Spirits Selection arm, established in 1999, applies the same uncompromising standards, making a medal from CMB a truly coveted mark of excellence. As the countdown to September 2025 begins, the anticipation in Jalisco is palpable. This landmark event promises not only to crown new champions but also to firmly cement Jalisco's place on the global spirits map, inviting the world to discover the magic and mastery behind its renowned distillates.