Hero MotoCorp's Landmark Entry into Spain: A Global Milestone Reached

Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, has officially made its highly anticipated entry into the vibrant Spanish market. This strategic move is not just another expansion; it marks a significant milestone as Spain becomes the 50th global market where the Indian automotive giant has established its presence, solidifying its commitment to worldwide growth and sustainable mobility.

The company has forged a powerful partnership with Motos Bordoy S.L., a highly respected and long-standing distributor with an impressive legacy in the Spanish two-wheeler sector.

This collaboration is set to be the cornerstone of Hero MotoCorp's operations in Spain, ensuring robust distribution, sales, and service infrastructure across the nation.

Under this new alliance, Hero MotoCorp is poised to introduce a diverse and compelling product portfolio tailored to meet the varied demands of Spanish consumers.

The initial rollout will feature a comprehensive range of scooters and motorcycles, including the stylish Xoom 110, the dynamic Maestro Xoom 125, the practical Dash 125, and a host of XTEC models like the Splendor+ XTEC, Passion XTEC, Glamour XTEC, Super Splendor XTEC, Pleasure+ XTEC, and Destini 125 XTEC, alongside the dependable HF Deluxe.

These models are renowned for their reliability, fuel efficiency, and cutting-edge technology.

Crucially, Hero MotoCorp will also be introducing its trailblazing electric vehicle sub-brand, Vida, Powered by Hero, to the European audience. The innovative Vida V1 electric scooter is slated for launch, underscoring the company's unwavering dedication to pioneering sustainable urban mobility solutions and contributing to a greener future.

This move highlights Hero MotoCorp's ambition to lead not just in conventional segments but also in the rapidly evolving EV space.

Niranjan Gupta, CEO of Hero MotoCorp, expressed immense enthusiasm for this expansion, emphasizing the importance of the Spanish market as Europe's second-largest two-wheeler market after Italy.

He reiterated the company’s vision to deliver premium, technologically advanced, and environmentally conscious products that resonate with the aspirations of the global customer base. Pere Rodoreda, CEO of Motos Bordoy, echoed this sentiment, highlighting the shared values of innovation and customer satisfaction, and looking forward to a successful partnership.

This landmark entry into Spain, reaching its 50th market, is a testament to Hero MotoCorp's enduring legacy of innovation, its robust manufacturing capabilities, and its strategic foresight in navigating the global automotive landscape.

As it plants its flag firmly in Spain, Hero MotoCorp is not just expanding its footprint; it's embarking on an exciting new chapter of growth and impact, promising to deliver unparalleled value and an engaging riding experience to a whole new generation of European riders.