Google Discover Just Got Smarter: Introducing 'Follow' and Broader Content Sources

Google Discover, your personalized feed of news and topics, is undergoing a significant transformation designed to make your content consumption even more tailored and engaging. The tech giant has rolled out a brand-new "Follow" button, a feature set to revolutionize how you interact with the content that matters most to you, alongside a substantial expansion of its content sources.

This innovative "Follow" button, which has begun appearing for users in the United States and is slated for a global rollout, allows you to directly subscribe to topics, entities, or even specific interests right from your Discover feed.

Imagine encountering an intriguing article about sustainable fashion or a captivating video about space exploration; with a simple tap of the "Follow" button, you can ensure that similar content from those sources or related topics will consistently appear in your feed. This gives users an unprecedented level of control over their personalized content stream, moving beyond algorithmic suggestions to explicit preferences.

But the enhancements don't stop there.

Google is significantly broadening the types of content that flow into Discover. Previously, the feed was primarily populated by articles from traditional websites. Now, Discover is embracing a richer, more diverse media landscape. You'll begin seeing a seamless integration of content from:

• YouTube: Get recommendations for videos directly related to your interests, bringing the vast world of video content into your daily scroll.
• Web Stories: These immersive, tap-through visual narratives will offer a dynamic and engaging way to consume short-form content.
• Google Shopping: For the first time, product recommendations and shopping-related content will appear in your Discover feed, suggesting items that align with your expressed interests or search history.

  This opens up new avenues for discovery, not just for information but for products too.

All the content you choose to follow will be conveniently accessible in a dedicated "Following" tab within Discover. This new tab acts as your personal curated space, making it easier to revisit topics you've expressed interest in and ensuring you never miss updates from your favorite sources or themes.

This strategic update positions Google Discover as an even more powerful personalized content aggregator, blurring the lines between a traditional news feed and a more dynamic, social-media-like experience.

It empowers users to actively shape their content environment, fostering a deeper connection with the information they truly care about. As Google continues to refine and expand these features, Discover is poised to become an indispensable tool for staying informed and entertained in a highly personalized way.