EaseMyTrip Reaffirms Its Pledge to Heritage Tourism at PHDCCI Conclave

On July 25, 2026, EaseMyTrip stepped onto the stage at the PHD Chamber of Commerce and Industry’s 15th International Heritage Tourism Conclave. The event, themed “Khayal Virasat Ka,” brought together policymakers, industry veterans and conservationists to talk about how tourism can actually safeguard India’s priceless heritage.

Representing the EaseMyTrip Foundation, Ajay Kumar Verma, the company’s Chief Experience Officer, sat on a lively panel. The discussion drifted from practical ways to boost community participation to the nuts‑and‑bolts of public‑private partnership models. Verma made it clear that the travel brand sees itself not just as a ticket‑seller but as a steward of the places it markets.

In a LinkedIn post that followed, the company said, “We’re proud to be part of PHDCCI’s conclave and to reaffirm our commitment to preserving and promoting India’s rich cultural heritage through responsible tourism.” It added that meaningful collaborations and sustainable initiatives are the twin engines that will keep heritage sites thriving for the next generation.

EaseMyTrip, listed on the NSE and BSE, is one of the nation’s biggest online travel‑tech platforms. According to a Crisil assessment from early 2021, it tops the chart in air‑ticket bookings. The company argues that its deep connection to India’s diverse destinations gives it a unique responsibility to protect the cultural fabric woven into every journey.

While the conclave spotlighted many ideas, the underlying message was simple: tourism doesn’t have to be a zero‑sum game. With the right balance of profit, preservation and partnership, travellers can enjoy richer experiences while helping to keep India’s historic treasures alive.