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Deal Holdings Unleashes FAB Group: Forging a New Era of Luxury Culinary & Lifestyle Experiences

  • Nishadil
  • August 20, 2025
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  • 2 minutes read
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Deal Holdings Unleashes FAB Group: Forging a New Era of Luxury Culinary & Lifestyle Experiences

Dubai's dynamic business landscape welcomes a formidable new player with the official launch of FAB Group by Deal Holdings, a strategic move set to redefine the region's culinary and lifestyle sectors. This groundbreaking venture is poised to curate an unparalleled portfolio of high-end brands, promising extraordinary dining, entertainment, and hospitality experiences across the UAE, GCC, and beyond.

FAB Group emerges as a beacon of innovation and luxury, driven by a vision to elevate the standards of sophisticated living.

At its helm are two distinguished leaders: Ahmad Sharaf, Chairman of Deal Holdings, and Shaikha AlShaikh, the visionary CEO. Their combined expertise and strategic foresight are the driving force behind FAB Group's ambitious mandate to become the premier force in luxury hospitality.

Shaikha AlShaikh, CEO of FAB Group, articulated the group's core mission: "FAB Group is not just about bringing brands; it's about crafting experiences that resonate deeply with our discerning clientele.

We are committed to establishing a new benchmark in luxury, where every interaction, every dish, and every moment is infused with unparalleled quality and innovation. Our journey begins with a curated collection of world-renowned and beloved brands, and we are eagerly looking forward to introducing even more unique concepts that captivate and delight our audiences."

The group's initial portfolio boasts an impressive array of celebrated names that have already captivated global audiences.

These include the opulent Billionaire Dubai, the chic and vibrant Verde, the fun-loving and authentic Crazy Pizza, and the timeless elegance of Cipriani. This meticulously selected lineup provides a robust foundation, blending international acclaim with the potential for exciting homegrown concepts that cater to the evolving tastes of the region.

Ahmad Sharaf, Chairman of Deal Holdings, underscored the strategic significance of this launch: "The unveiling of FAB Group marks a pivotal moment for Deal Holdings.

We recognize the immense potential within the luxury culinary and lifestyle market, and with FAB Group, we are making a bold commitment to not only participate but to lead. Under Shaikha AlShaikh's exceptional leadership, we are confident that FAB Group will not only achieve its ambitious goals but will also profoundly enrich the cultural and experiential landscape of the communities it serves."

FAB Group's strategic blueprint includes aggressive expansion plans, with a strong focus on enhancing its presence across the UAE, extending into the broader GCC, and eventually reaching international markets.

The group's strategy is built on a foundation of rigorous market analysis, innovative concept development, and an unwavering dedication to operational excellence. By focusing on creating distinctive and memorable experiences, FAB Group aims to cultivate enduring loyalty among its patrons and establish itself as a true icon of luxury and lifestyle innovation.

As FAB Group sets its sights on a future of unparalleled growth and influence, it promises to be a transformative force, delivering not just premium services, but truly unforgettable moments that define the essence of modern luxury living.

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