CX Summit 2026 Returns Bigger and Bolder in Kuala Lumpur

Mark your calendars – the 11th Customer Experience (CX) Summit is back, and it’s looking larger, louder and, frankly, a bit more daring than ever before. Set for 25‑26 November 2026 at the Sunway Resort Hotel, the two‑day gathering will pull together CX leaders, business executives, innovators and transformation champions from every corner of the region.

Organised by CX Malaysia and backed by the Contact Centre Association of Malaysia (CCAM), this year’s theme – “CX – Connected by Intelligence” – asks a simple yet profound question: how can organisations blend artificial intelligence, human insight and solid business intelligence to deliver experiences that feel truly personal?

The programme promises a blend of thought‑provoking keynotes, real‑world case studies and hands‑on workshops. Attendees will hear from pioneering brands that have already turned data into dialogue, and from global experts who will share the newest tools shaping tomorrow’s CX landscape.

A standout moment will be the launch of the 3rd Edition of “The State of CX in Malaysia” report. Inside, you’ll find the freshly compiled Top 100 CX Brands in Malaysia and the 2026 National CX Index – metrics that will become the benchmark for the industry.

Another highlight is the “Best of Asia” CX Transformation Stories segment, where select companies from across the continent showcase how they’ve re‑engineered customer journeys, often with surprising results.

“This year’s CX Summit is not to be missed,” says Vigneswaran Sivalingam, President of CCAM and Chairperson of CX Malaysia. “It’s evolved beyond a conference – it’s the place where the Malaysian CX community meets, learns, collaborates and turns ideas into action. The future of customer experience won’t be defined by technology alone, but by how effectively we connect intelligence, empathy and execution.”

With a robust line‑up of speakers, strategic partners and industry‑leading sponsors, the 2026 edition is expected to be the largest and most impactful yet, cementing Malaysia’s reputation as a hub for CX excellence in Southeast Asia.

For registration, agenda details and any enquiries, visit cxsummit.com.my/register-2. Seats are limited, so act fast – the future of customer experience is waiting.