CX Summit 2026: Bigger, Bolder, and Connected by Intelligence

Mark your calendars – the 11th Customer Experience (CX) Summit is headed back to Kuala Lumpur this November, and it’s shaping up to be the most expansive edition yet.

Organised by CX Malaysia and backed by the Contact Centre Association of Malaysia (CCAM), the two‑day event (25‑26 Nov 2026) will unfold at the Sunway Resort Hotel. The theme, “CX – Connected by Intelligence,” promises a deep dive into how artificial intelligence, human intuition and solid business intelligence can be blended to craft experiences that truly resonate.

What’s new this year? For starters, the summit will launch the third edition of the “State of CX in Malaysia” report. That includes the much‑anticipated Top 100 CX Brands list and the 2026 National CX Index – data that many regional leaders will be eyeing for strategic clues.

Beyond the numbers, the agenda is peppered with real‑world transformation tales. The “Best of Asia” CX Transformation Stories segment will spotlight bold initiatives from across the continent, giving attendees a front‑row seat to what’s working – and what isn’t.

Vigneswaran Sivalingam, President of CCAM and Chairperson of CX Malaysia, summed it up nicely: “CX Summit has evolved beyond a conference. It’s where the Malaysian CX community gathers to learn, collaborate, and turn ideas into action. The future of customer experience isn’t just tech‑driven; it hinges on how we connect intelligence, empathy and execution.”

Speakers this year read like a who's‑who of CX thought‑leaders, from global gurus to local innovators. Sponsors and strategic partners are also on board, ensuring that the exhibition floor is buzzing with the latest tools, platforms and services.

If you’re keen to join the conversation, registration is open at cxsummit.com.my/register-2. Seats are filling fast, and given the line‑up, you won’t want to miss this opportunity to see how Malaysia is cementing its role as a CX hub for the wider Asia‑Pacific region.