CSTS Enterprises Names Carlos Pulido Regional Director to Drive Global Sports Hospitality Growth

NEW YORK / HONG KONG, September 17, 2026 – CSTS Enterprises, the integrated media, entertainment, sports and travel‑technology group, announced today that Carlos Pulido has been hired as its new Regional Director of Sports, a role that spans both CSTS Enterprises and its hospitality arm.

In this capacity, Pulido will own the regional sports strategy, chase commercial growth, and push forward innovative fan‑experience concepts. He’ll also be the point‑person for building deeper ties with rights holders, hospitality providers and global brands – essentially the glue that binds the many moving parts of large‑scale sporting events.

“Carlos brings an exceptional expertise in global sports hospitality and strong industry relationships to advance commercial goals as we continue to expand our international market,” said Abel Zhao, Co‑Founder and Group CEO of CSTS Enterprises. “Demand for premium sports travel is booming, and we’re in a sweet spot to capture the upside from events like the FIFA World Cup 2026™ and UEFA EURO 2028™. We’re thrilled to welcome Carlos and look forward to breaking new ground together.”

Pulido, who now calls New York his home base, adds a hefty résumé of almost thirty years in the business. Before joining CSTS he held senior positions at On Location and Winterhill Hospitality, and he played advisory roles on tournament travel programmes for the 1998 Asian Games in Bangkok, the 2002 FIFA World Cup in Korea/Japan, the 2006 FIFA World Cup in Germany and the United States’ FIFA World Cup bid initiatives. Over the years he’s cultivated a worldwide network that bridges sports, travel and entertainment, often striking innovative commercial partnerships that bring fans closer to the action.

“I am honoured to join CSTS at an exciting stage of its growth journey,” Pulido said. “Sport has a unique ability to bring people together across cultures and communities. CSTS has built a distinctive platform at the intersection of sports, travel, entertainment and technology, and I look forward to working alongside the team to develop new opportunities, strengthen partnerships and deliver unforgettable experiences for our corporate clients and sports fans.”

About CSTS Enterprises – Headquartered in New York, CSTS is a media, entertainment, sports and travel‑technology conglomerate that creates and partners with intellectual properties to deliver compelling, audience‑centric experiences worldwide. Its portfolio includes proprietary initiatives such as Generation C and PremierX, and collaborations with marquee IPs like FIFA, Formula 1 and Waterbomb. By blending experiential marketing, tourism data and cutting‑edge technology, CSTS turns complex activations into coordinated, measurable outcomes.

About CSTS Hospitality – Operating out of New York and Hong Kong, CSTS Hospitality is a joint venture between CSTS Enterprises and SHANKAI Sports. The company offers end‑to‑end sports hospitality solutions, ranging from official hospitality programmes and VIP travel to corporate hosting and sponsorship activation for flagship events such as the FIFA World Cup 2026™ and UEFA EURO 2028™. Its focus is on delivering seamless, memorable live experiences for brands, corporate clients, rights holders and fans across Greater China and the globe.