Converge Bolsters Leadership with Industry Titan Matt Seiler Amid Surging Demand for Marketing ROI

In a significant strategic move that underscores the evolving landscape of marketing accountability, Converge, a pioneering force in marketing measurement, has announced the appointment of advertising industry titan Matt Seiler to its esteemed Board of Directors. This pivotal decision comes at a time when brands and marketers are under unprecedented pressure to demonstrate clear, tangible returns on their advertising investments, a challenge Converge is uniquely positioned to address.

Matt Seiler brings a wealth of unparalleled experience and visionary leadership to Converge.

His illustrious career spans decades at the helm of some of the world's most renowned advertising and media agencies, including leading roles at IPG Mediabrands, Omnicom, and Publicis. During his tenure, Seiler consistently championed data-driven strategies and innovative approaches to marketing effectiveness, making him a perfect fit for Converge's mission to bridge the gap between marketing spend and demonstrable business outcomes.

The appointment of Seiler is a direct response to the burgeoning global demand for marketing solutions that move beyond vanity metrics to deliver verifiable return on investment (ROI).

In today's complex, multi-channel environment, CMOs and CFOs alike are grappling with the critical need to prove and improve the effectiveness of every dollar spent on marketing. Converge’s cutting-edge measurement platform offers the clarity and actionable insights necessary to navigate this challenge, transforming marketing from a cost center into a clear driver of growth.

Expressing his enthusiasm for his new role, Seiler commented, "The industry is at a critical juncture where the ability to accurately measure marketing ROI is no longer a luxury but a fundamental necessity.

Converge’s innovative approach and robust platform offer a truly unique solution that empowers marketers to finally prove and improve the value of their efforts. I am incredibly excited to join the Board and contribute to a company that is set to revolutionize marketing measurement."

Neal Richter, CEO of Converge, echoed Seiler’s sentiments, emphasizing the strategic importance of this appointment.

"Matt’s unparalleled insight into the operational realities and strategic imperatives of global brands and agencies will be invaluable," said Richter. "His expertise will significantly accelerate our market adoption and enhance our ability to deliver the most impactful, ROI-driven marketing measurement solutions to our clients.

We are thrilled to welcome him aboard as we continue to expand our reach and influence in the industry."

With Matt Seiler now on its Board, Converge is poised to further solidify its position as a leader in marketing measurement, offering unparalleled transparency and accountability for advertising spend.

This strategic alignment promises to empower marketers with the tools and insights needed to confidently navigate the future of advertising, ensuring every marketing dollar contributes directly to business success.