Championing Player Well-being: MGM Resorts & BetMGM Elevate Responsible Gaming in NFL Stadiums

In a groundbreaking move that underscores their unwavering commitment to player well-being, MGM Resorts and BetMGM are significantly amplifying their responsible gaming initiatives. The dynamic duo is bringing their award-winning GameSense program directly to the heart of sports fandom, dramatically increasing its presence within NFL stadiums nationwide.

This proactive expansion aims to empower millions of sports enthusiasts with the tools and knowledge necessary to make informed decisions about their gaming habits, fostering a safer and more enjoyable entertainment experience.

Responsible gaming isn't just a buzzword for MGM Resorts and BetMGM; it's a foundational pillar of their operations.

GameSense, a cutting-edge program developed by the British Columbia Lottery Corporation (BCLC), serves as a cornerstone of this commitment. MGM Resorts first championed GameSense across its physical properties in 2017, pioneering its adoption as the first commercial casino operator to integrate such a comprehensive program across all its U.S.

destinations. BetMGM followed suit, rolling out GameSense across its entire online platform in 2021, ensuring digital players have access to the same robust resources.

The latest strategic expansion sees GameSense messaging taking center stage within the vibrant atmosphere of NFL stadiums. Fans attending games of teams partnered with BetMGM – including the Arizona Cardinals, Baltimore Ravens, Denver Broncos, Las Vegas Raiders, New York Jets, Pittsburgh Steelers, and Washington Commanders – will encounter prominent, easy-to-understand messages.

These initiatives range from clear responsible gaming tips to readily accessible QR codes that link directly to GameSense resources. Imagine being at a thrilling game, and right there, you see information on how to set limits, understand the odds, or simply take a break – it’s about providing support exactly where and when it’s most relevant.

Adam Greenblatt, CEO of BetMGM, emphasized the significance of this expansion: "This is a natural progression of our commitment to responsible gaming.

By bringing GameSense directly to NFL stadiums, we're reaching a massive audience and reinforcing our message that responsible play is key to a sustainable and enjoyable sports betting experience." Stephen Martino, Chief Compliance Officer at MGM Resorts, echoed this sentiment, highlighting the industry-leading position of their efforts: "Our commitment to GameSense has made us a leader in responsible gaming, and this expansion into NFL stadiums is another testament to our dedication to player safety."

Connie Jones, Director of Responsible Gaming at BCLC, commended the partnership, stating, "BCLC is proud to see GameSense continue to grow with MGM Resorts and BetMGM.

Their innovative approach to integrate GameSense into their retail and online operations, and now into the exciting environment of NFL stadiums, sets a high bar for responsible gambling practices across the industry." This collaborative effort ensures that while the thrill of sports betting remains, so does the paramount importance of moderation and informed decision-making.

Ultimately, MGM Resorts and BetMGM are not just offering entertainment; they are striving to offer it responsibly.

By embedding GameSense into the very fabric of the fan experience at NFL stadiums, they are actively working to cultivate a culture of awareness and support. This expansion is more than just signage; it’s a powerful statement about prioritizing the long-term well-being of their customers and setting a new standard for responsible engagement in the burgeoning world of sports betting.