Big Sky, Montana: America's Next Big Adventure Hotspot Dominates Expedia's 2026 Travel Forecast

Big Sky, Montana is no longer a hidden gem; it's officially the destination capturing the hearts of travelers for 2026, according to Expedia's latest trend report. The picturesque mountain town has rocketed to the top of the list, boasting an astounding 92% surge in interest, signaling a significant shift in how Americans are planning their getaways.

This meteoric rise isn't just a fluke.

Expedia's 'Unpack '26' report reveals a broader trend: a pivot away from traditional, often crowded European hotspots towards more serene, nature-centric experiences closer to home. While interest in iconic European cities like Rome and Paris sees a slight dip, destinations offering vast open spaces and unparalleled outdoor adventures are experiencing a boom.

Big Sky perfectly embodies this 'new luxury'—think uncrowded trails, pristine landscapes, and authentic encounters with nature, rather than bustling urban centers.

What makes Big Sky so irresistible? It's a year-round playground for the adventurous spirit. Winter transforms it into a world-class skiing destination, home to the 'Biggest Skiing in America' with its vast terrain and breathtaking views.

Come spring and summer, the snow melts to reveal an expanse of hiking trails, mountain biking routes, and some of the best fly-fishing rivers in the country. Its proximity to the majestic Yellowstone National Park further cements its status as an outdoor enthusiast's paradise, offering easy access to geysers, wildlife, and stunning geothermal features.

The increase in interest also highlights a growing desire for vacations that offer a genuine escape and a deeper connection to the environment.

Travelers are seeking destinations where they can recharge, explore, and create lasting memories without the overwhelming crowds often associated with more conventional tourist spots. Big Sky, with its blend of rugged wilderness and luxurious amenities, provides the perfect balance.

Expedia's findings for 2026 suggest that the allure of domestic travel, particularly to destinations rich in natural beauty and outdoor activities, is stronger than ever.

Big Sky, Montana, stands as a prime example of this evolving travel landscape, inviting explorers to discover its boundless beauty and embrace an authentic American adventure.