Apple's Annual Purge: Four Beloved iPhones Set to Exit the Lineup Post-iPhone 15 Launch

Apple is gearing up for its annual September event, a spectacle that traditionally introduces the latest iPhone series. However, alongside the excitement of new devices, this period often marks the end of the road for some older, yet beloved, models. Reports are strongly indicating that four specific iPhones are on the chopping block and will likely cease to be sold directly by Apple once the iPhone 15 lineup makes its grand debut.

This strategic move is a familiar pattern for the Cupertino giant, designed to streamline its product portfolio and push consumers towards its newest innovations.

The devices facing potential discontinuation include the venerable iPhone 11, the compact iPhone 12 mini, and surprisingly, the high-end iPhone 13 Pro and iPhone 13 Pro Max.

The iPhone 11, launched in 2019, has been a long-standing budget-friendly option, but its lack of 5G capabilities and aging A13 Bionic chip likely seal its fate.

Its departure will mark the end of an era for iPhones without 5G in Apple's direct retail channels.

The iPhone 12 mini, despite its unique small form factor, struggled with sales figures, primarily due to concerns about its battery life. Apple has since shifted away from the 'mini' size, making its discontinuation a natural progression.

Perhaps the most notable exits are the iPhone 13 Pro and iPhone 13 Pro Max.

While still powerful devices, Apple typically phases out its previous generation 'Pro' models shortly after launching new ones. With the iPhone 14 Pro and Pro Max already having replaced them last year, and the iPhone 15 Pro series on the horizon, maintaining the 13 Pro models in the official lineup would create unnecessary overlap and cannibalize sales of newer, more profitable devices.

For consumers who might have been eyeing these specific models, especially at a potential reduced price point, the window of opportunity is rapidly closing.

While Apple might stop direct sales, these devices could still be available from third-party retailers or refurbished markets for a period. This move underscores Apple's consistent strategy: keep the lineup fresh, focus on the latest technology, and encourage upgrades to maintain its premium market position.

Get ready for a refreshed iPhone landscape this September!