Amazon Slashes Prices on New Apple Watch Series 12 and Ultra 4

If you’ve been eyeing Apple’s newest wearables, the timing couldn’t be better. Amazon has just pushed a handful of price cuts for the brand‑new Apple Watch Series 12 and the rugged Apple Watch Ultra 4, and the markdowns are rotating through different case finishes and band colors throughout the weekend.

The Series 12 starts at a base price of $399, but Amazon is quietly knocking $10 off a variety of configurations. That means you can snag a 42 mm black aluminum model with a matching sport band for $489.99 instead of the full $499.00, or grab the dark bronze version with an olive sport band for the same reduced price.

For those who prefer the larger 46 mm face, there are a couple of deals worth a look. A space‑gray aluminum case paired with a navy‑blue sport band comes in at $439.99, while the dark‑bronze aluminum version with an olive band is listed for $539.99 after the $10 discount.

The Ultra 4, Apple’s high‑end, titanium‑clad explorer, gets a slightly deeper cut – $20 off on several styles. Both the sleek black titanium and the natural titanium cases are on sale, each paired with ocean‑inspired bands. For example, the black titanium watch with a translucent black Ocean band now goes for $779.99, and the same discount applies to the natural titanium version with a gray Ocean band.

Other Ultra 4 combos, like the black titanium with a burgundy Alpine Loop or the natural titanium paired with a sand‑tone Trail Loop, also sit at $779.99 after the $20 markdown. Keep in mind, the exact band colors and sizes shift quickly as inventory runs low.

Amazon’s approach is to rotate these offers, so the specific model you see at one moment might be gone the next. If you’re serious about buying, it helps to check the dedicated Apple Watch Series 12 and Apple Watch Ultra 4 price guides that track the latest Amazon listings. Those guides can give you a clearer picture of which configurations still have the discount.

Bottom line: the savings are modest but real, and they’re only around for a short window. If a new Apple Watch has been on your radar, now’s a good excuse to add it to your cart before the deal disappears.