Amasa Mexican Kitchen Brings Fresh Flavors to Downtown Alpharetta

Alpharetta’s downtown scene gets a tasty upgrade this week. On Friday, Amasa Mexican Kitchen is set to swing open its doors at 15 Academy Street, Suite 1E – the spot that used to house Jekyll Brewing. The buzz is real, and the owners are practically buzzing with excitement.

Owned by the hospitality group TQM, which also runs Buena Vida Tapas and Chichería Mexican Kitchen, Amasa promises a social, family‑friendly vibe. Think bright colors, communal tables and a menu that leans heavily into gluten‑free options while spotlighting fresh seafood with a Mexican twist.

“Bringing Amasa to Alpharetta is incredibly exciting for us,” says owner Juan Calle in a recent press release. “We’re building on what guests already love about Chichería while introducing new experiences, from our seafood‑forward menu to our tequila program and live entertainment. We can’t wait to welcome the community.”

The soft‑opening menu reads like a love letter to the coast: sweet corn esquites, gourmet tacos, baked oysters, a Baja surf roll, carne asada fries, a Baja Cali Caesar salad, a shrimp‑lobster quesadilla, tuna tostada and even a chorizo smash burger. Dessert isn’t an afterthought either – churros and chocolate tres leches are on the table.

To kick things off, organizers have lined up a ribbon‑cutting ceremony, complimentary drinks and appetizers for the first 150 guests, and a slice of live music. Here’s the schedule:

Live music: 2:30 – 3:30 p.m.
Welcome drink (first 150 guests): 2:30 – 3:30 p.m.
Ribbon cutting: 3:00 p.m.
Passed appetizers (first 150 guests): 3:30 – 4:30 p.m.
Dinner service begins: 5:00 p.m.
Reservations open: 6:00 p.m.

“We’re proud to call downtown Alpharetta home and can’t wait to celebrate this next chapter with the community,” the organizers added. If you’re in the area, swing by, grab a drink, and let the flavors do the talking.