Aishwarya Rai Bachchan Secures Landmark Victory: Delhi HC Bars Misuse of Her Identity

In a significant legal triumph, Bollywood icon Aishwarya Rai Bachchan has received substantial relief from the Delhi High Court, which has issued an interim injunction against the unauthorized use of her name, image, and voice. This crucial ruling aims to combat the rampant misuse of her identity for commercial exploitation, particularly in fraudulent online activities.

The celebrated actress had approached the court seeking protection against various entities that were illicitly leveraging her persona to promote products, services, and even illicit schemes.

Instances cited included deceptive advertisements, fake websites, and misleading social media posts that falsely associated her with a range of enterprises, from banking applications to investment opportunities and beauty products. These unauthorized uses not only tarnished her public image but also posed a significant risk to unsuspecting individuals lured by the celebrity endorsement.

During the proceedings, Justice Amit Bansal highlighted the gravity of the situation, noting the widespread circulation of fake images and videos of Ms.

Bachchan online. The court observed that these deceptive tactics created a false impression that she was endorsing or associated with these fraudulent schemes, thereby misleading the public and potentially causing financial harm.

The Delhi High Court's injunction specifically restrains the involved defendants – including unnamed individuals and various online platforms – from creating, publishing, circulating, or selling any content that uses Aishwarya Rai Bachchan's name, image, or voice without her explicit consent.

This directive extends to both online and offline mediums, encompassing everything from digital advertisements to physical merchandise.

This landmark decision serves as a powerful deterrent against celebrity impersonation and identity theft in the digital age. It reinforces the importance of personality rights, ensuring that individuals, especially public figures, have legal recourse against those who seek to profit from their reputation without permission.

For Aishwarya Rai Bachchan, it signifies a vital step in reclaiming control over her public image and protecting her intellectual property.

The ruling also sends a strong message to social media platforms and internet service providers, urging them to take proactive measures to prevent such misuse on their platforms.

It underscores the collective responsibility to combat online fraud and ensure a safer digital environment for both celebrities and the general public, warning users to exercise caution and verify information before engaging with celebrity-endorsed content.