A Match Made in Heaven: Shock Top and Auntie Anne's Unleash the Ultimate Pretzel Ale!

Prepare your taste buds for a groundbreaking collaboration that redefines the classic pairing of beer and pretzels! Shock Top, the adventurous brewer known for its refreshing Belgian-style wheat ales, has officially teamed up with Auntie Anne’s, the purveyor of beloved warm, doughy pretzels, to unveil a truly unique creation: the limited-edition Shock Top Pretzel Ale.

This isn't just any new brew; it's a testament to innovation and flavor fusion.

The Shock Top Pretzel Ale is expertly crafted by infusing real Auntie Anne's pretzel dough and a touch of that signature pretzel salt directly into the brewing process. The result? A surprisingly harmonious and incredibly delicious ale that captures the essence of both iconic brands. Beer enthusiasts and pretzel lovers alike will discover a malty, bready body complemented by a subtle saltiness, all while retaining the familiar hint of citrus and spice that Shock Top’s Belgian White is celebrated for.

The partnership, aptly summarized as "Beer Kneads Pretzels," celebrates a connection as old as time itself, taking it to an exciting new level.

“For years, beer and pretzels have been the ultimate duo, and we’re thrilled to finally bring them together in one delicious, drinkable package,” says a representative from Shock Top, bubbling with enthusiasm. “This collaboration with Auntie Anne’s isn’t just about creating a new beer; it’s about capturing a beloved experience and elevating it in a completely unexpected and delightful way, proving that some pairings are simply meant to be.”

Echoing the excitement, an Auntie Anne’s spokesperson adds, “Our fans adore the unique taste of our pretzels, and the idea of infusing that unmistakable flavor into a refreshing beer was simply too good to pass up.

The Shock Top Pretzel Ale perfectly embodies the fun and inventive spirit of both our brands, offering a truly original way to enjoy what you love and inviting everyone to experience this delicious innovation.”

This eagerly anticipated brew will be available in convenient 6-packs of 12 oz bottles, rolling out to select markets nationwide for a limited time, starting around September 3, 2025.

But the celebration doesn't stop there! To mark this momentous occasion, fans will also have the chance to win exclusive pretzel-inspired merchandise, including an Auntie Anne’s Rewards membership, a whimsical pretzel pool float perfect for summer, and a stylish fanny pack, ensuring you can show off your love for this dynamic duo in every aspect of your life.

Don't miss your chance to experience the unexpected harmony of Shock Top and Auntie Anne’s.

Seek out the Shock Top Pretzel Ale before it’s gone – it’s an adventure for your palate you won't want to miss!