A Bohemian Dream: Alex Brownsell and Fred Macpherson's Enchanting South of France Wedding

In a breathtaking testament to love, style, and rock 'n' roll romance, Bleach London co-founder Alex Brownsell and musician Fred Macpherson exchanged vows in an exquisitely intimate ceremony in the sun-drenched South of France. Far from a conventional affair, their wedding was a vibrant fusion of bohemian charm, effortless cool, and heartfelt celebration, perfectly reflecting the creative spirits of the beloved couple.

Alex, renowned for her innovative hair artistry, brought her signature flair to every detail.

Eschewing traditional bridal norms, she walked down the aisle in a custom white slip dress by the visionary designer Charles Jeffrey, a piece that exuded understated elegance and modern romance. Later, for the uninhibited dancing that followed, she transitioned into a stunning vintage white lace dress, embodying a free-spirited bridal aesthetic.

True to form, Alex styled her own iconic bleached blonde hair and did her own makeup, opting for a fresh, radiant look highlighted with her signature 'angel-baby-pink' blush – a personal touch that made her truly shine.

Fred Macpherson complemented his bride's distinct style with equal panache, sporting a custom cream suit by the celebrated S.S.

Daley. Together, they painted a picture of sartorial harmony, blending high fashion with an approachable, lived-in feel. The setting itself was a dream: rustic tables laden with delectable food, surrounded by the natural beauty of the French countryside, all bathed in the warm, golden glow of the sun.

Every element spoke of thoughtful curation and a desire to create an atmosphere of pure joy and relaxed camaraderie.

The ceremony, a deeply personal affair, unfolded amidst a backdrop of lush greenery, celebrating their bond in a way that felt both grand and profoundly intimate. Following the vows, the celebration seamlessly transitioned into a joyous reception, described by attendees as a truly epic "big party." Laughter, heartfelt speeches, and an undeniable current of affection filled the air as friends and family, many of whom are prominent figures in the fashion and music worlds, gathered to fete the newlyweds.

The evening was alive with dancing, a testament to the couple's shared passion for music and lively gatherings.

What made Alex and Fred's wedding truly unforgettable was its authentic reflection of their personalities. It wasn't just a wedding; it was a festival of their love, a vibrant declaration surrounded by their nearest and dearest.

From the carefully chosen attire to the idyllic setting and the infectious energy, their South of France nuptials set a new standard for bohemian-chic celebrations, proving that a wedding can be both incredibly stylish and deeply personal, leaving an indelible mark on all who were fortunate enough to witness it.