World Gym Forges Ahead: Monumental Global Expansion Unveiled in Mexico and Australia

World Gym Corporation, a leading name in the global fitness industry, has announced a significant acceleration of its international growth strategy, marking major advancements with a new Master Franchise Agreement (MFA) in Mexico and the strategic expansion of its corporate-owned footprint in Australia.

These moves underscore the brand's unwavering commitment to making world-class fitness accessible to communities worldwide.

The ambitious expansion in Mexico sees World Gym Corporation partnering with the experienced team behind World Gym Mexico, led by Marcus and Fernando Bieri. This new Master Franchise Agreement is set to dramatically increase the brand's presence, aiming for an impressive 20-plus new gym locations across Mexico.

Building on their current successful operation of seven World Gyms, the Bieris' proven expertise will drive the development of new state-of-the-art facilities and strategically convert existing gyms, bringing the iconic World Gym experience to even more Mexican fitness enthusiasts.

Jarrod Saracco, Chief Operations Officer for World Gym Corporation, expressed immense enthusiasm for the partnership, stating, "We are incredibly excited about this new Master Franchise Agreement in Mexico.

Marcus and Fernando Bieri have demonstrated exceptional commitment to the World Gym brand and a deep understanding of the Mexican fitness market. Their vision aligns perfectly with our global growth objectives, and we look forward to supporting them as they significantly expand World Gym’s presence throughout the country."

Simultaneously, World Gym Australia is solidifying its market leadership with the opening of three brand-new, corporate-owned locations.

These cutting-edge facilities are strategically situated in key growth areas of Queensland: Springfield, Burleigh Heads, and Oxenford. This expansion further strengthens World Gym Australia's impressive portfolio, which now boasts a total of 30 gyms across the nation – comprising 24 corporate-owned sites and six thriving franchise locations.

Jon Lewis, CEO of World Gym Australia, highlighted the importance of this strategic expansion.

"Our ongoing growth in Australia reflects the strong demand for the premium fitness experience World Gym offers. These new corporate clubs allow us to further our mission of empowering more Australians to achieve their health and fitness goals with top-tier facilities, equipment, and a supportive community."

These dual expansion initiatives are a testament to World Gym Corporation's robust business model and its ability to adapt and thrive in diverse international markets.

With a legacy spanning back to 1976, World Gym has grown into a global powerhouse, inspiring millions to achieve their fitness aspirations across more than 200 locations in over 15 countries. The latest expansions in Mexico and Australia are pivotal steps in the brand's continuous journey of global dominance in the fitness industry, promising unparalleled fitness experiences and fostering healthier communities worldwide.