TO THE NEW and CloudKeeper Tap Somnath Adak as Group CFO, Strengthening Global Financial Vision

It’s truly exciting news from the digital transformation and cloud services world! TO THE NEW, a powerhouse in digital products and platforms, along with its specialized cloud unit, CloudKeeper, have officially announced a pivotal leadership appointment. They’re bringing in an esteemed industry veteran, Somnath Adak, to take the helm as their new Group Chief Financial Officer.

This isn't just any appointment; it's a strategic move set to unfold on September 30, 2026. Somnath will be strategically positioned at the companies' headquarters in Singapore, guiding the financial vision for both entities. For those who know Somnath, this comes as no surprise, as he brings a wealth of experience and a sharp financial acumen that’s absolutely crucial for companies experiencing such rapid global expansion.

So, who is Somnath Adak? While the announcement focuses on his new role, his reputation precedes him. He’s known for navigating complex financial landscapes, optimizing operations, and fueling growth in dynamic tech environments. His leadership is expected to be instrumental in shaping the financial future of TO THE NEW and CloudKeeper, ensuring robust and sustainable development across their diverse operations spanning India, the United States, the United Kingdom, UAE, and Australia.

TO THE NEW, for those unfamiliar, began its impressive journey way back in 2008. Since then, it’s blossomed into a global leader in digital transformation, helping businesses build cutting-edge digital products and platforms. CloudKeeper, on the other hand, is their dedicated cloud unit, specializing in optimizing cloud infrastructure and costs – something truly vital in today’s tech-driven economy. With Somnath stepping in, it’s clear both companies are solidifying their financial foundation to support their ambitious growth trajectories.

The leadership teams are, understandably, thrilled. Deepak Mittal, who wears two hats as Chairman of TO THE NEW and Founder & CEO of CloudKeeper, shared his immense excitement. "Bringing Somnath on board marks a truly significant moment for us," he stated. Narinder Kumar, the Co-Founder and CEO of TO THE NEW, echoed these sentiments, highlighting Somnath’s proven track record as a game-changer for their strategic goals. Even Vinayak, Head of Marketing for TO THE NEW, and Naman Jain, Chief Growth and Marketing Officer for CloudKeeper, surely see the value in such a seasoned financial leader joining their ranks, enabling even bolder initiatives.

Ultimately, this appointment is more than just a change in personnel; it’s a clear signal of TO THE NEW and CloudKeeper's unwavering commitment to sustainable growth and strategic financial management. With Somnath Adak at the financial helm from their Singapore hub, both companies are undoubtedly ready to embark on an even more exciting chapter of innovation and global expansion. We'll certainly be watching to see the positive impact of this key leadership addition!