The Handheld War Heats Up: Asus and Microsoft Set October 16 for New Xbox Handhelds, But Prices Remain Top Secret
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- August 21, 2025
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Get ready, portable gaming enthusiasts! The handheld PC market is about to get a serious jolt as two major players, Asus and Microsoft, are gearing up to launch their highly anticipated new Xbox-branded handheld devices. Mark your calendars: October 16 is the big day, set to usher in a new era of on-the-go gaming.
Asus is expected to introduce its ROG Ally X, an evolution of its already popular ROG Ally, hinting at performance enhancements and potentially an improved form factor.
Meanwhile, Microsoft is throwing its hat directly into the ring with a device code-named 'Latitude,' signaling their deeper dive into dedicated portable hardware beyond just software services. This move from Microsoft is particularly noteworthy, given their Xbox ecosystem and Game Pass offerings, promising a potentially seamless gaming experience for their massive player base.
However, despite the concrete release date, a cloud of mystery still hangs over arguably the most crucial detail: pricing.
Both companies have remained tight-lipped, leaving consumers and industry watchers to speculate wildly. Will these new entrants be premium devices targeting the high-end, or will they aim for a more competitive price point to challenge the likes of Valve's Steam Deck and Lenovo's Legion Go?
The current landscape of portable gaming PCs is more vibrant than ever, with fierce competition driving innovation.
The Asus ROG Ally X is expected to build upon its predecessor's foundation, likely boasting better battery life, an upgraded display, and possibly enhanced ergonomics. Microsoft's Latitude, on the other hand, is a complete unknown, but the Xbox branding suggests a strong integration with the Xbox ecosystem, perhaps even enabling cloud gaming capabilities that leverage Game Pass Ultimate to its fullest potential.
The October 16 launch is poised to be a pivotal moment.
The success of these devices will undoubtedly hinge on their final specifications, build quality, and, most importantly, their price tags. Gamers are eagerly awaiting to see if these new contenders can deliver the ultimate portable gaming experience without breaking the bank. Until then, the guessing game continues, building anticipation for what promises to be an exciting autumn for handheld gaming.
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