Telangana High Court Delivers Major Blow to Pawan Kalyan's 'OG' Release Plans

In a significant ruling that sent ripples through the Telugu film industry, the Telangana High Court has delivered a decisive blow to the pre-release plans for Pawan Kalyan's highly anticipated film, 'They Call Him OG' (OG). The court unequivocally cancelled all special shows that were scheduled to be screened before the movie's official release day, effectively curbing the early buzz strategy many big-ticket films employ.

Adding to the producers' challenges, the High Court also firmly rejected the plea for an increase in ticket prices.

This decision means the film will have to adhere to standard pricing regulations, a move that will undoubtedly impact potential box office revenue, especially during the initial, crucial days of its theatrical run. The ruling underscores the judiciary's commitment to upholding established cinematic exhibition rules and regulations.

The move comes after producers, DVV Entertainment, had sought permission for these special screenings and a hike in ticket costs, a common practice for major star vehicles in Tollywood to capitalize on fan frenzy and generate a massive opening.

However, the court's bench emphasized the importance of adhering to the provisions of the Cinematograph Act and the specific rules laid down by the state government regarding film exhibitions, show timings, and ticket pricing.

Industry analysts suggest that while the decision ensures a level playing field and prevents potential exploitation of fans through inflated prices and exclusive early access, it also forces filmmakers to re-evaluate their release strategies.

For 'OG,' starring the beloved 'Power Star' Pawan Kalyan, the impact could be substantial, requiring distributors to rely solely on the film's merit and the star's enduring appeal to draw audiences, without the added advantage of pre-release hype from special shows or boosted early collections from higher ticket prices.

This ruling sets a clear precedent for future releases in Telangana, reaffirming that judicial scrutiny will be applied to ensure compliance with existing laws.

Fans of Pawan Kalyan will now have to wait for the official release day to catch their idol on the big screen, with tickets priced as per standard norms, ensuring an equitable viewing experience for all.