Nothing Phone (4b) Faces a Tough Market – Poll Shows Consumers Want a Price Cut

Last week’s GSMArena poll painted a rather bleak picture for the newly launched Nothing Phone (4b). Even if reviewers eventually hand it decent scores, the numbers suggest most potential buyers aren’t convinced – and they’re not shy about what would change their minds.

The consensus is clear: the 4b needs a price cut, and it needs it fast. At current list prices – roughly €330 in the EU and £300 in the UK – the device sits uncomfortably close to the Nothing Phone (4a), which many respondents say offers better value for only a modest premium.

Beyond pricing, the poll highlighted several lingering pain points. The 4b ships almost exclusively in an 8 GB RAM/128 GB storage configuration, with the 8 GB/256 GB variant limited to India. Its Snapdragon 6 Gen 4 chipset feels under‑powered compared to rivals, and the phone only guarantees three Android OS updates. Add a modest 12 MP main camera sensor and a battery that, outside India, caps at 5 200 mAh – and the package looks thin.

Speaking of India, that market does get a slightly larger 6 000 mAh battery and the 8/256 GB model, but the price jump to ₹40 000 still makes the 4b a tough sell when cheaper alternatives with stronger specs are flooding the mid‑range segment.

When asked what they’d consider buying instead, many poll participants pointed to the Nothing Phone (4a) – especially if they can snag a promo that trims the price gap. Others mentioned well‑known mid‑range contenders that boast better cameras, more robust chipsets, or larger batteries, turning the competition into a real hurdle for the 4b.

For Carl Pei and the Nothing team, the outlook is even more concerning. With no flagship slated for 2026 and the cancellation of the CMF Phone 3 Pro, the company’s lineup now hinges on the 4a, the 4a Pro, and the struggling 4b. Without a decisive pricing strategy or a surprise spec upgrade, the 4b risks slipping into obscurity.

In short, the poll tells a straightforward story: consumers aren’t ready to pay a premium for a phone that feels like a step back. If Nothing wants to rescue the 4b, the most pragmatic move is a noticeable discount, paired perhaps with a bundled offer to sweeten the deal.