Nothing Fires Back: Co-founder Slams 'Fake News' Over Market Exit & Layoff Rumors
- Nishadil
- July 28, 2026
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Nothing's Co-founder Denies 'Fake News' on Market Exits and Mass Layoffs
Akis Evangelidis, Nothing's co-founder, vehemently refutes recent reports of the company exiting 12 global markets and laying off 40% of staff, calling them 'fake news.' He clarifies ongoing reorganization and provides new sales figures for the Nothing Phone (4b).
You know how it is in the tech world – one day, whispers start, and the next, they're echoing across every major outlet. Recently, the air around Nothing, that distinctive smartphone company, was thick with unsettling rumors. Talk of market exits and significant layoffs began circulating, painting a rather bleak picture. But now, it seems, Nothing is hitting back, and they're not holding any punches.
Just days ago, a report dropped that had everyone talking: Nothing was allegedly preparing to pull out of '12 or more' global markets. Adding fuel to the fire were claims of widespread job cuts – a staggering 40% of their total staff, with R&D teams in China and London supposedly bearing the brunt of 50% and 30-40% layoffs respectively. And if that wasn't enough, the report even suggested their latest device, the Nothing Phone (4b), had only managed a paltry 20,000 unit sales since its launch. Ouch.
Well, hold on to your hats, because Akis Evangelidis, Nothing's co-founder, has stepped into the ring, completely debunking these claims. He didn't mince words, calling the entire report 'fake news' – a strong accusation indeed. According to Evangelidis, while there is indeed some internal restructuring happening, it's all part of preparing for the company's 'next phase of growth.' He explained that they're reorganizing teams, introducing dedicated business units, and consolidating individual countries into larger regional hubs for greater efficiency. Makes sense, right?
Now, on the sensitive topic of layoffs, Evangelidis did admit that these changes 'have impacted certain positions' – which, let's be real, is usually the case with any reorganization. However, he vehemently stated that 'the reported numbers are way overblown,' suggesting the actual scale is nowhere near what was initially claimed. And as for the Nothing Phone (4b)'s supposedly dismal sales? Prepare for a plot twist. Evangelidis revealed that the device actually sold a whopping 29,537 units on its first day alone, apparently 'breaking records in its price segment.' Quite a difference from 20,000 units total!
In a clear move to set the record straight, he also took a moment to call on the 'media to uphold factual reporting and journalistic integrity,' a sentiment often heard when companies feel misrepresented. But here's where it gets a little more complex. The author of the original article isn't backing down. They claim Nothing's team had a full week to respond before publication but 'had no official statement to offer and denied nothing' at the time. Essentially, they're saying, 'we asked, you didn't deny, so we published.' And naturally, the publication 'stands by its story.'
So, what's the real story here? It’s a bit of a classic 'he said, she said' situation, leaving us with some lingering uncertainty. GSMArena.com, who reported on Nothing's denial, highlighted that if Evangelidis's sales figures for the Phone (4b) are accurate, it certainly casts a heavy shadow of doubt on the overall reliability of that initial report. Ultimately, only time will tell the full truth of Nothing's internal situation and its global ambitions. But for now, the company seems intent on silencing the whispers with a clear, resounding shout.
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