Jubel Rolling Lumpia: Fresno’s Filipino Food Truck Delight

If you’re wandering the Shaw and Blackstone intersection in north Fresno and catch a whiff of sweet‑savory BBQ, you’ve probably stumbled onto the Jubel Rolling Lumpia truck. It’s a modest, colorful vehicle painted with a classic jeepney scene—an unmistakable nod to the Philippines, where jeepneys are the backbone of everyday travel.

“We’re really happy to share our culture, our food, authentic Filipino food with the community,” says co‑owner Marjorie Gamueda, eyes sparkling as she watches the line grow. Her husband, Junard Serdenia, started the venture with what he calls the “core of Filipino street eats”: chicken BBQ and pork BBQ, each slathered in a tangy sweet banana ketchup that many visitors claim is their favorite bite.

Junard leans in and adds, “That’s our best seller, hands down.” Marjorie nods, “It’s straight from the Philippines. We learned it from our parents back home.” The pair—joined by their business partner Abel, whose name completes the brand’s moniker—have blended their first names to create “Jubel,” a little linguistic cocktail that feels as home‑grown as the dishes they serve.

Beyond the smoky meats, the menu offers bowls that let you pick your base: a hearty serving of pancit (Filipino noodles), a comforting mound of rice, or a half‑and‑half combo if you can’t decide. Each bowl comes with a side of lumpia—crisp, golden egg rolls—filled with either chicken or pork, depending on your mood.

And the classics keep rolling out. Kaldereta, a stew that Marjorie describes as “tomato‑based, with beef, oyster sauce, bell pepper, and potatoes,” simmers on the truck’s portable burners. For the more adventurous, there’s crispy pata and lechon kawali—deep‑fried pork belly with skin so crackly you’ll hear it crunch before you even take a bite.

First‑time tasters often confess they’ve never tried Filipino food before. “They say it’s the first time they’ve had anything Filipino,” Junard remarks with a grin. Their goal? Simple—introduce a new flavor world, one lumpia at a time, and maybe spark a few cravings for the next visit.

The truck’s eye‑catching artwork—bright reds, yellows, and the iconic jeepney silhouette—does more than just look cool; it signals a cultural bridge, inviting anyone curious about the Philippines to step up, order, and savor a piece of home.

Want to track the truck’s next stop? Check the Dine & Dish interactive map or follow reporter Dale Yurong on Facebook and Twitter for real‑time updates. Whether you’re a Fresno local or just passing through, the Jubel Rolling Lumpia truck promises a quick, flavorful pit stop that feels surprisingly familiar, yet wonderfully new.