Jubel Rolling Lumpia Food Truck Brings Authentic Filipino Flavors to North Fresno

If you wander down the corner of Shaw and Blackstone in north Fresno, you’ll probably hear the sizzle of charcoal and the faint whirr of a bright‑painted truck humming a tune from the Philippines. That’s the Jubel Rolling Lumpia food truck, a rolling showcase of home‑cooked Filipino comfort that’s quickly become a neighborhood favorite.

“We’re really happy to share our culture, our food, authentic Filipino food to our community,” says co‑owner Marjorie Gamueda, a smile as warm as the steam rising from the grill. Her husband, Junard Serdenia, is the one who first rolled the idea out of the back of their kitchen, starting with simple yet soulful chicken BBQ and pork BBQ slathered in a sweet‑tangy banana ketchup that reminds him of family gatherings back home.

Junard leans in, eyes twinkling, “That’s our best seller.” He points to the rows of glossy chicken pieces, their char marks a promise of flavor. The ketchup—made with ripe bananas, a hint of vinegar, and just enough sugar—adds that unmistakable Filipino twist that makes the meat sing.

Beyond the BBQ, the menu is a casual stroll through a Filipino kitchen. Guests can pick a bowl, deciding between a hearty serving of pancit (the beloved noodle dish) or a fluffy mound of rice, or even split the difference with a half‑and‑half. Each bowl arrives with a side of lumpia—crisp, golden egg rolls—filled with seasoned veggies or meat, depending on your mood.

“We learned that from our parents back home,” Marjorie explains, describing how the flavors were passed down through generations. The duo also serves up classic stews like kaldereta, a tomato‑based beef dish simmered with oyster sauce, bell peppers, and potatoes, and indulgent treats such as crispy pata and lechon kawali—deep‑fried pork belly that’s crunchy on the outside, melt‑in‑your‑mouth tender inside.

The name “Jubel” has its own story. Junard laughs, “My first name and my business partner’s name—Junard and Abel—combined together. So we call it Jubel.” The name fits the vibe: vibrant, upbeat, and a little bit playful.

Visually, the truck is a miniature piece of Manila street art. A stylized jeepney—those iconic, colorful public transport vehicles of the Philippines—covers the side, turning the truck into a moving billboard of heritage. Passersby can’t help but pause for a photo, then a bite.

Customers, many of whom are tasting Filipino cuisine for the first time, often leave with a grin and a newfound curiosity. “It’s the first time we’ve tried Filipino food,” Junard notes, watching a group of friends dig into lechon kawali, their expressions shifting from tentative to delighted.

So whether you’re a Fresno local craving something different, or you’re just passing by and the aroma draws you in, swing by the Jubel Rolling Lumpia truck. It’s more than a meal; it’s a small, delicious lesson in Filipino hospitality served on a platter of love and spice.