Jenna Bush Hager Unleashes Her Fury: The 'Shrekking' Dating Trend Under Scrutiny
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- October 21, 2025
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The ever-evolving landscape of modern dating continues to churn out trends that leave many scratching their heads, and some, like beloved 'Today with Hoda & Jenna' co-host Jenna Bush Hager, outright fuming. Her recent, unequivocal condemnation of the viral 'shrekking' dating trend has ignited conversations across the internet, spotlighting the perplexing priorities that sometimes surface in contemporary romance.
So, what exactly is 'shrekking'? The term, playfully yet problematically derived from the lovable ogre Shrek, refers to the act of intentionally dating someone who is considered 'less conventionally attractive' by societal standards.
While companionship and love can certainly flourish beyond traditional beauty ideals, Bush Hager's critique delves deeper, targeting the potentially disingenuous motivations behind such relationships.
Bush Hager minced no words, articulating her profound discomfort and outright condemnation of the trend on national television.
She famously declared that the very act of 'shrekking' is, in itself, 'unattractive.' Her strong stance isn't merely about physical appearance; it probes the underlying intentions of individuals who engage in 'shrekking.' She suggests that these relationships might be driven by a self-serving agenda, where one partner uses the other as a prop for their own ego, a source of unwavering stability, or to simply feel more desirable by comparison, rather than engaging in a bond built on genuine mutual respect and profound attraction.
The implicit message conveyed by 'shrekking'—that a person is chosen because they are perceived as less attractive, rather than for their inherent qualities, personality, or shared values—strips away their dignity.
It reduces individuals to categories, turning them into a means to an end rather than celebrating their unique selves. This transactional approach to intimacy is a stark contrast to the healthy foundations of love and partnership.
In an era saturated with curated online personas, filtered selfies, and the fleeting connections fostered by swiping culture, the 'shrekking' trend further highlights a disturbing pivot towards superficial and performative relationships.
It begs a critical question for daters everywhere: are we inadvertently prioritizing surface-level advantages and ego boosts over the profound depth of authentic connection, empathy, and respect?
Jenna Bush Hager's outspoken stance serves as a powerful and timely reminder that true connection transcends superficial judgments and self-serving motives.
Her emphatic condemnation of 'shrekking' isn't just a commentary on a passing dating trend; it's a heartfelt call for deeper empathy, genuine attraction, and unwavering respect to be the cornerstones of all romantic relationships in the modern world.
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