Ho Chi Minh City Takes Flight: Unveiling a Grand Tourism Vision at ITB Asia 2025

Ho Chi Minh City is poised to make a monumental splash on the global tourism stage, announcing its strategic partnership with ITB Asia 2025 as the Official Destination Partner. This highly anticipated collaboration is set to dramatically elevate the city's profile, inviting a flood of new visitors and establishing HCMC as an unmissable travel destination across Asia and beyond.

The vibrant metropolis, often hailed as the economic and cultural heart of Vietnam, is gearing up to captivate the travel industry's most influential players at Asia's premier travel trade show.

From October 22 to 24, 2025, in Singapore, Ho Chi Minh City will be at the forefront, showcasing its rich tapestry of history, dynamic modern attractions, and unparalleled hospitality.

This isn't just a partnership; it's a declaration of intent. The Ho Chi Minh City Department of Tourism is committed to leveraging this platform to foster critical business-to-business (B2B) opportunities, forge new collaborations, and solidify existing relationships within the international travel community.

Expect to see an immersive presentation of the city's diverse tourism products, ranging from bustling street food scenes and historical landmarks to cutting-edge entertainment and eco-tourism ventures.

A core focus of their participation will be to amplify the message of the 'Ho Chi Minh City Welcome to Vietnam – The City of New Experiences' campaign.

This initiative aims to highlight the city's continuous evolution, offering fresh perspectives and unique adventures for every type of traveler. Whether it's exploring ancient temples, navigating vibrant markets, indulging in world-class cuisine, or discovering hidden gems, HCMC promises an experience unlike any other.

Leaders from both Ho Chi Minh City and ITB Asia have expressed immense enthusiasm for this collaboration.

Ms. Nguyen Thi Anh Hoa, Director of the Ho Chi Minh City Department of Tourism, emphasized the strategic importance of ITB Asia in connecting with key markets and achieving sustainable tourism growth. She highlighted the city's dedication to creating memorable experiences that resonate with visitors globally.

Likewise, the organizers of ITB Asia lauded Ho Chi Minh City as a dynamic and appealing destination, expressing confidence that its partnership will enrich the event for all attendees.

This synergy between one of Asia's most exciting cities and its leading travel trade show is set to create an unforgettable showcase, inspiring travel professionals and consumers alike.

Through this landmark partnership, Ho Chi Minh City is not just promoting tourism; it's inviting the world to discover its boundless energy, profound heritage, and endless possibilities, firmly cementing its place as a must-visit destination in the ever-evolving landscape of global travel.