EverWonder Studios Appoints Lizzy Roberti as EVP of Brand Partnerships

EverWonder Studio, the independent content hub backed by Jeff Zucker’s RedBird IMI, announced on September 14, 2026 that Lizzy Roberti will step in as executive vice president of brand partnerships and business development. It’s a mouth‑ful of a title, but in practice it means she’ll be the chief architect of how brands team up with EverWonder’s shows, films and editorial projects.

Roberti’s résumé reads like a cross‑section of modern media. She’s spent time in advertising, podcasting and even the high‑stakes world of sports. Most recently she was senior vice president and head of content and media rights at LIV Golf, where she oversaw the league’s brand‑centric initiatives. Before that, she helped Barstool Sports grow its sales engine, and she ran partnership‑revenue strategy for Audacy’s podcast studios, including the well‑known Cadence13 and Pineapple Street Studios.

Her career even goes further back: eleven years on Major League Baseball’s integrated sponsorship sales team, a stint at Turner Entertainment, and an early grounding at WPP’s GroupM (now WPP Media). “Lizzy brings a rare combination of deep media and commercial expertise that makes her the perfect fit to drive strategy around how we leverage EverWonder’s award‑winning content portfolio,” said Ian Orefice, CEO of EverWonder Studio, in a statement. He added that her “entrepreneurial approach” and track record of “impactful brand activations” are exactly what the studio needs as it expands its commercial reach.

In her own words, Roberti is excited about the blurred lines between content, brands and experiences. “As the lines between content, brands, and experiences continue to evolve, EverWonder is uniquely positioned to create partnerships that go beyond the traditional model,” she said. “I’m excited to develop new ways for brands to engage with EverWonder while creating meaningful new businesses across its properties.”

EverWonder’s slate already includes reality‑TV hits like “Reality Check: Inside America’s Next Top Model” on Netflix and “Kara Swisher Wants to Live Forever” on CNN, plus feature‑film debuts such as the Sundance‑premiered “Hanging By A Wire” and the Netflix documentary “Chris & Martina: The Final Set.” With Roberti at the helm of brand partnerships, the studio hopes to weave sponsors more naturally into these stories, turning product placement into storytelling opportunities that feel authentic rather than forced.

While the official duties will involve overseeing sponsorship sales, crafting activation strategies and scouting fresh commercial avenues, the real test will be how quickly Roberti can translate her varied background into revenue‑generating collaborations that feel organic to EverWonder’s creative ethos. If her past is any indicator, the studio may soon see a wave of inventive brand‑content experiments.