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“That’s Basketball Royalty”: Joining LeBron James And Michael Jordan’s Company, Kevin Durant Reflects On His Lifetime Nike Contract

  • Nishadil
  • January 08, 2024
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“That’s Basketball Royalty”: Joining LeBron James And Michael Jordan’s Company, Kevin Durant Reflects On His Lifetime Nike Contract

made the headlines last year when he signed a lifetime contract with Nike. The 35 year old joined and in the elite list to become the third ever NBA player to have a lifetime contract. Recently, the Phoenix Suns star reflected on that achievement in the latest episode of where he was with his teammates, and .

Advertisement Durant publicly expressed his gratitude while crediting Jordan and James for setting the tone. he revealed. Advertisement Following this, the 2x champion opened up about the importance of longevity behind this remarkable achievement. Since joining the brand in 2007 as an NBA rookie, both parties have stayed loyal to each other.

Durant highlighted its impact, mentioning, So, Nike wanted to pay the player back with a lifetime contract for endorsing its products for nearly two decades. After all, KD has the second most amount of signature shoes with the brand amongst active players with 16. Overall, he currently ranks third on the list, with only LeBron(21) and MJ(38) having more than him.

Thus, the lifetime deal certainly solidified his status as an iconic figure of the game. Not only Kevin Durant but also his teammates share associations with Nike Each of the Suns’ big three has been associated with Nike throughout their NBA journey. Booker signed with them ahead of the 2015 NBA draft while Beal joined the brand as a Washington Wizards rookie in 2012.

So, the impact of the organization remained apparent on the athletes as Durant set the benchmark for the rest. Advertisement Booker thus wanted to get his hands on KD sneakers as a youngster as they meant a lot to him. The shooting guard revealed that once in an interview, stating, The 27 year old finally seemed to getting his way as his signature shoe Nike Book 1 would come out in spring this year.

Before the release of it, Jordan as the 3x All Stat mentioned, Booker further added before revealing, As for Beal, he remains affiliated with the Jordan brand to this day. With Durant reaching a milestone, the path to glory stays apparent for the rest of the Suns superstars. So, it would be interesting to see whether any of those two stars get to match the achievement of the power forward down the line.

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