Zoho Arattai's Missing Link: Why Group Calls Are Now Non-Negotiable

In the rapidly evolving landscape of digital communication, where every tap and swipe connects us across continents, one messaging app stands at a crossroads: Zoho Arattai. Touted as a privacy-focused, robust alternative to mainstream giants, Arattai has made commendable strides. Yet, as we navigate deeper into 2025, a glaring omission continues to cast a long shadow over its potential: the conspicuous absence of group audio and video calling features.

For an application positioned to cater to both personal and professional realms, this isn't just a minor inconvenience; it's a critical missing link.

Imagine trying to coordinate a project meeting with colleagues or catching up with family spread across different cities, only to realize your chosen "modern" messaging platform can't facilitate a simple group video call. In an era where platforms like WhatsApp, Telegram, and Google Meet have long standardized such functionalities, Arattai's oversight feels increasingly anachronistic.

The original article rightly pointed out this deficiency, and frankly, the sentiment holds even stronger today.

While Arattai shines with its individual audio and video call capabilities, and even offers desktop screen sharing – features that are undoubtedly useful – the inability to bridge multiple voices and faces simultaneously in a single group chat remains its Achilles' heel. This isn't about feature parity for the sake of it; it's about meeting fundamental user expectations in an interconnected world.

Zoho has built a reputation for delivering powerful, integrated solutions, and Arattai's presence within the expansive Zoho One ecosystem is a testament to its strategic importance.

Its focus on user privacy and data security is a significant draw, especially in an age of increasing digital surveillance. However, even the most secure fortress becomes less appealing if it lacks essential utilities. The digital-first world demands seamless, multi-participant communication, and Arattai needs to evolve to meet this demand head-on.

The window of opportunity for Arattai to solidify its position as a go-to communication tool is narrowing.

By prioritizing the integration of robust group audio and video calling, Zoho wouldn't just be adding another feature; it would be unlocking Arattai's full potential, transforming it from a good app with a significant drawback into a truly comprehensive and indispensable communication platform. The time for this critical upgrade isn't tomorrow, it's now.