Yash’s Mega‑Budget Drama ‘Toxic’ Stumbles at the Box Office and Gets a Measly ₹30 Cr OTT Offer
- Nishadil
- September 08, 2026
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‘Toxic’ faces financial woes after weak theatrical run; streaming platforms bid only ₹30 crore
The gangster drama ‘Toxic’, made on an eye‑watering ₹500 crore budget, failed to recoup costs in theatres and now faces a paltry ₹30 crore OTT deal, prompting makers to consider a fresh digital cut.
Yash’s much‑talked‑about gangster saga Toxic opened with a respectable ₹101.10 crore on its first day, but the buzz fizzled fast. Within two weeks the film had gathered just under ₹246 crore net in India – a fraction of its reported ₹500 crore production bill.
Because the theatrical run didn’t live up to the lofty expectations, the post‑theatrical market turned sour. Sources say a leading streaming platform initially tossed a figure of about ₹150 crore, yet the producers held out for over ₹200 crore. Today, the highest bid on the table comes from Zee5, and it’s a modest ₹30 crore for all‑language digital rights.
That gap – a whopping ₹170 crore shy of what the team hoped for – has put the film’s financiers in a tight spot. With other OTT players apparently walking away, Z Studios’ ₹30 crore offer may be the only lifeline left.
Adding another twist, the adult‑oriented storyline of Toxic limits its satellite TV revenue, which is expected to be negligible. To swing a better deal, the makers are reportedly mulling a completely new edit tailored for streaming audiences, hoping a fresh cut will raise the price tag.
Until a higher bid surfaces or the revised version proves its worth, the movie’s financial outlook remains bleak. What began as a ₹500 crore fantasy now teeters on a precarious ₹30 crore OTT reality.
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