New Brunswick's Summer Sizzle: Tourism Gears Up for a Record-Breaking Season!

New Brunswick is poised for a truly spectacular summer, with its vibrant tourism industry buzzing with an unprecedented level of excitement and anticipation. After years of navigating the uncertainties of a global pandemic, the province's hotels, attractions, and hospitality businesses are reporting robust bookings and a palpable sense of optimism, setting the stage for what many predict will be one of their busiest seasons ever.

Despite the lingering shadows of inflation and the squeeze of higher gas prices, tourism operators across the province are observing a fascinating trend: while some long-haul international travel might see a dip, the allure of regional 'staycations' and exploring the Maritimes is stronger than ever.

This shift is translating into packed schedules, with many accommodations in popular destinations already reporting booking rates soaring into the 80-90 percent range for the peak months of July and August.

From the historic streets of Saint John to the breathtaking coastal vistas of Alma near Fundy National Park, the story is consistent: New Brunswick is calling, and people are answering.

Paulette Tingley, the general manager of the Hilton Saint John, shares an infectious enthusiasm, noting how early bookings are surging. This sentiment is echoed in Alma, where the picturesque seaside village, known as the gateway to Fundy, is gearing up for a non-stop stream of visitors eager to witness the highest tides in the world and explore the natural beauty of the region.

Moncton, a bustling hub, is also experiencing a similar surge.

The city's strategic location and diverse offerings, from family-friendly attractions to vibrant cultural scenes, are making it a magnetic draw. In the northeastern part of the province, Caraquet's Acadian Historical Village is preparing to welcome an influx of guests, including many from Quebec and Europe, eager to immerse themselves in Acadian heritage and traditions.

This wide geographic appeal underscores the varied attractions that New Brunswick proudly offers.

One of the exciting developments contributing to the current buzz is the unveiling of new and enhanced experiences. Saint John, for instance, is shining a spotlight on its newly reopened Fort La Tour — a site of immense historical significance now brought to life with immersive exhibits.

These fresh offerings, coupled with timeless natural wonders and genuine Maritime hospitality, are proving irresistible to both returning visitors and those discovering New Brunswick for the first time.

While the industry celebrates this robust recovery and growth, it's not without its challenges.

Labour shortages remain a pertinent concern, with businesses diligently working to staff up for the busy months ahead. However, the collective spirit is one of resilience and determination, with operators finding innovative ways to ensure a high-quality experience for every guest.

This summer, New Brunswick isn't just opening its doors; it's throwing them wide open, inviting adventurers, families, and culture enthusiasts to discover its hidden gems and beloved landmarks.

With an optimistic outlook firmly in place, the province is ready to create unforgettable memories, solidifying its reputation as a premier destination in Atlantic Canada and beyond.