Luxury Just Got More Accessible: JLR Slashes Defender & Discovery Prices by Up to Rs 30.4 Lakh

Luxury car enthusiasts in India have a compelling reason to rejoice! Jaguar Land Rover (JLR) India has announced a groundbreaking price reduction across its highly sought-after Land Rover Defender and Discovery models, making premium SUV ownership more accessible than ever before. This significant move, driven by a recent government decision, translates into savings of up to an astounding Rs 30.4 lakh for potential buyers.

The star of this incredible offering is undoubtedly the legendary Land Rover Defender, which sees its prices slashed by an impressive margin, with the top-tier variants benefiting from a reduction of up to Rs 30.4 lakh.

Imagine the possibilities – the iconic ruggedness, unparalleled capability, and sophisticated comfort of the Defender are now within closer reach. Similarly, the versatile and elegant Land Rover Discovery also receives substantial price adjustments, with savings reaching up to Rs 10.9 lakh, further enhancing its value proposition in the luxury SUV segment.

What sparked this remarkable affordability drive? The primary catalyst is the Union Government's recent reduction in the GST Compensation Cess.

This policy change, aimed at potentially stimulating the automotive market, has been directly passed on to consumers by JLR India, showcasing the brand's commitment to delivering unparalleled value and customer satisfaction. The revised prices are effective immediately, meaning aspiring owners can seize this opportunity right away.

Rohit Suri, Managing Director & CEO of Jaguar Land Rover India, underscored the brand's dedication, stating, "We are delighted to pass on the benefits of the recent reduction in GST Compensation Cess to our esteemed customers.

This significant price reduction for the Defender and Discovery reflects our unwavering commitment to providing exceptional value and making our highly desirable luxury SUVs more attainable. We believe this move will further enhance the appeal of these iconic models and allow more customers to experience the pinnacle of British luxury and capability."

This is more than just a price cut; it's an invitation to experience automotive excellence without compromise.

Whether you've been eyeing the adventurous spirit of the Defender or the refined versatility of the Discovery, now is the opportune moment to explore these magnificent vehicles. The dream of owning a Land Rover has never been this tangible. Don't miss out on this extraordinary chance to elevate your driving experience with unprecedented savings.