Casio’s Pokémon‑themed G‑Shock Hits European Shelves – A Collector’s Dream

It’s finally here. The long‑awaited Pokémon 30th‑anniversary G‑Shock, model GA‑110PKM‑7A, stepped onto European and British counters on 21 July 2026. After the U.S. version vanished in minutes, fans across the continent can now get their hands on the vibrant timepiece – if they act quickly.

The watch is a larger take on Casio’s popular “Baby‑G” collaborations. It keeps the classic GA‑110 silhouette, but the case and band are made of translucent resin that glows in the iconic red‑green‑blue palette we all associate with the original Game Boy. At nine o’clock you’ll spot a tiny Poké Ball, while the hour hand is a cheeky nod to Pikachu’s back view – a detail that only shows up when the watch is set to a twelve‑hour format.

What really makes this piece a collector’s gem is the band. Casio stitched together 30 different Pokémon silhouettes – the starters from every generation, plus fan‑favorites like Pikachu, Eevee and the ever‑elusive Mew hidden on the band keeper. The case back is engraved with a simple "30" and the watch ships in a custom Poké Ball display box that feels more like a miniature shrine than packaging.

Pricing is straightforward: €239 for most of Europe and £220 in the United Kingdom. You’ll find the watch through Casio’s own online store, physical G‑Shock boutiques and a handful of authorised retailers. In France, the rollout even began a few days earlier with pre‑orders at flagship stores in Paris and Lyon – limited to one per customer and payable only by card.

Stock at launch was listed for Germany, the UK, France, Italy, Portugal and Spain. Given the speed at which the U.S. version sold out, it’s safe to assume demand will outstrip supply again, so set a reminder, clear your cart and be ready to click.

All told, the GA‑110PKM‑7A isn’t just a watch; it’s a celebration of three decades of Pokémon, a nod to retro gaming aesthetics, and a solid G‑Shock with all the usual durability – shock resistance, water resistance to 200 m and the reliable Japanese quartz movement. Whether you’re a seasoned collector or a casual fan hoping to wear a piece of gaming history, this limited edition is worth a serious look.