BMG Elevates Celine Joshua to Global EVP, Streaming, Charting a Bold Digital Future

In a significant move that truly signals BMG’s deepening commitment to the digital realm, the company has announced the well-deserved promotion of Celine Joshua to Executive Vice President, Streaming. This isn't just another title change; it's a pivotal, global role, underscoring just how central streaming is to BMG's strategy moving forward. It feels like a clear message: BMG is all in on navigating and mastering the complexities of the digital music landscape.

Joshua, who first joined BMG in 2020 as VP, Streaming, U.S., has certainly made her mark. During her tenure, she's been instrumental in shaping the company's streaming strategy on home turf, demonstrating a keen understanding of a rapidly shifting industry. Before bringing her expertise to BMG, she honed her craft at some serious industry heavyweights, including a stint at Google/YouTube as Senior Label Relations Manager and time at Universal Music Group, where she served as VP, Commercial Strategy & Digital Business Development. Talk about a robust background, right?

Now, in her expanded capacity, Celine will be at the helm of BMG’s global streaming strategy. Her remit? Maximizing revenue for BMG’s diverse roster of artists and songwriters, cultivating robust relationships with digital service providers (DSPs), and, crucially, exploring entirely new revenue streams and opportunities in a marketplace that's constantly, thrillingly, evolving. It's no small feat, but she's perfectly poised for it. She will continue to report to Jon Benedek, EVP, Global Digital Partnerships, in BMG’s Global Recordings division, and Thomas Coesfeld, CEO, which truly highlights the importance of this role within BMG’s top-tier leadership.

BMG CEO Thomas Coesfeld, for one, is clearly thrilled about this promotion. He recently shared, with an air of genuine pride, how Celine's unparalleled expertise, dedication, and forward-thinking approach have consistently driven significant results. He sees her as absolutely critical to BMG’s mission of ensuring their artists and songwriters are not only fairly compensated but also strategically positioned for long-term success in the digital arena. It really speaks volumes about BMG's commitment to its creators.

And Celine herself is clearly energized by the new challenge. She expressed her excitement to continue working within BMG's unique, artist-centric model. She believes there's immense potential to unlock even more value for creators across the globe, especially by harnessing the power of digital platforms. It's a testament to her passion and belief in BMG's ethos.

This elevation of Celine Joshua isn't just about one individual; it's a strategic pillar in BMG's broader vision. They've consistently championed transparency and fairness for creators, and by placing such a seasoned expert at the heart of their global streaming efforts, they’re really doubling down on that commitment. It signifies a proactive, rather than reactive, approach to an industry segment that, let's be honest, can be incredibly complex to navigate.

So, as BMG continues to solidify its position as a major player in the global music scene, the leadership of Celine Joshua in this critical streaming role is bound to be a significant driving force. It’s an exciting time for BMG, and indeed, for its artists and songwriters who stand to benefit from such dedicated and expert guidance in the ever-expanding digital universe.