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A New Dawn for the Robins: Bristol City Women Announce Groundbreaking Majority Ownership by Mercury13

  • Nishadil
  • September 19, 2025
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  • 2 minutes read
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A New Dawn for the Robins: Bristol City Women Announce Groundbreaking Majority Ownership by Mercury13

Bristol City Women are poised for an exhilarating new chapter following the announcement that Mercury13, a prominent investment group dedicated to advancing women's football, has acquired a majority stake in the club. This transformative deal marks a pivotal moment for the Robins, promising an era of accelerated growth, sustainability, and heightened ambition both on and off the pitch.

The agreement sees Mercury13, renowned for its strategic investments in clubs with significant potential in women's football, take the reins, while Bristol Sport will retain a minority share and continue to provide essential support services.

This structure ensures a seamless transition and continuity, leveraging Bristol Sport's established infrastructure while injecting fresh capital and expertise from Mercury13.

Gavin Marshall, Chairman of Bristol City Women, expressed his enthusiasm for the partnership, stating, "This is a truly exciting milestone for Bristol City Women.

Mercury13's investment marks a pivotal moment in our journey, providing the club with the resources and strategic vision necessary to compete at the highest levels of women's football. Their commitment to player development, infrastructure, and community engagement aligns perfectly with our values, and we eagerly anticipate the positive impact this will have."

Mercury13's vision extends beyond mere financial injection.

The group aims to foster a professional environment that nurtures talent, enhances fan experience, and solidifies Bristol City Women's position as a powerhouse in the Women's Super League 2 (WSL 2) and beyond. Their approach emphasizes long-term success, focusing on robust operational frameworks and strategic expansion.

Victoire Koller, CEO of Mercury13, shared her group's ambition, commenting, "We are incredibly thrilled to become majority owners of Bristol City Women.

This club possesses immense potential, a passionate fan base, and a dedicated team. Our investment is a testament to our belief in the future of women's football and our commitment to empowering clubs like Bristol City to reach their full potential. We look forward to working closely with the existing leadership and staff to build a sustainable, successful future for the Robins."

This groundbreaking acquisition comes at a crucial time for women's football, as interest and investment continue to surge globally.

With Mercury13's backing, Bristol City Women are now exceptionally well-positioned to capitalize on this momentum, attract top-tier talent, and elevate their standing in the highly competitive landscape of English women's football. Fans can anticipate an exciting period ahead, characterized by renewed energy, strategic development, and a steadfast commitment to achieving sporting excellence.

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