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UK's Controversial Drug Price Hike: Pharma Giants Hit the Brakes on Investment

  • Nishadil
  • October 11, 2025
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  • 2 minutes read
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UK's Controversial Drug Price Hike: Pharma Giants Hit the Brakes on Investment

A seismic shift is rumbling through the UK's pharmaceutical landscape, threatening to reshape the future of medicine access and innovation. The British government is reportedly contemplating a staggering 25% increase in drug prices, a move that has already sent shockwaves through the industry, prompting major pharmaceutical powerhouses like Eli Lilly and AbbVie to slam the brakes on new investments within the nation's borders.

At the heart of this brewing storm is the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS).

Designed to ensure affordability for the NHS while supporting innovation, the scheme now finds itself under intense scrutiny. The government, aiming to recoup over £300 million from drugmakers due to unexpectedly high sales figures, is pushing for this significant price hike. However, industry leaders are vocalizing deep concerns, arguing that the existing VPAS framework, which clawed back an unprecedented 26.5% of sales in 2023, is already stifling growth and making the UK an increasingly unattractive prospect for global pharmaceutical investment.

The implications are stark: a less competitive UK market could lead to a reduction in the launch of cutting-edge medicines and a deceleration in drug development.

This isn't merely a corporate squabble; it has direct ramifications for NHS patients, who could face delays in accessing vital new treatments that are readily available in other nations. Pharmaceutical companies contend that the current system is penalizing success and jeopardizing the very innovation it was meant to foster.

Eli Lilly, a titan in the pharmaceutical world, has confirmed a halt on all new business investments in the UK, citing the "unpredictable nature" of the VPAS payment rates.

Similarly, AbbVie has frozen future investment, underscoring a growing sentiment of caution and reluctance within the sector. These are not isolated incidents but rather clear signals from an industry deeply concerned about the economic viability of operating under the proposed new terms.

While the government insists on the necessity of a sustainable scheme that strikes a balance between fostering innovation and ensuring affordability, the industry is unequivocally calling for reforms.

They advocate for a revised VPAS that would make the UK a more appealing destination for pharmaceutical research, development, and commercialization, thereby safeguarding both economic prosperity and, crucially, patient health outcomes. The coming months will be critical in determining whether the UK can navigate this delicate balance or risk losing its standing as a leader in global pharmaceutical innovation.

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